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Time of Day Important When Marketing via Mobile Wireless Devices

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Consumers are increasingly connecting to the Internet via phones. And consumers with smart phones, who skew heavily toward the 18-44 male demographic, now comprise 12% of the total mobile phone market. As a marketer, is there a best time of day to present an ad via a smart phone to this select audience?988579_pda_with_slideout_keyboard

comScore’s data show mobile phone access patterns by day of the week as follows:

  • Tuesday (4.4 million)
  • Wednesday (4.291)
  • Monday (4.219)
  • Friday (4.167)
  • Thursday (4.162)
  • Sunday (4.150)
  • Saturday (3.870)

Usage patterns by time of day break out as follows:

  • 8:00 a.m. to 5:00 p.m. (5.523 million)
  • 5:00 p.m. to 11 p.m. (4.967 million)
  • 11 p.m. to 6 p.m. (2.939 million)
  • 6:00 a.m. to 8:00 a.m. (2.232 million)

Keep in mind that receiving an SMS ad now ranks in the top 5 activities of mobile activity. And based on comScore’s numbers, it looks like Tuesdays between 8:00 a.m. and 5:00 p.m. presents the best opportunity for displaying ads that more smart phone users would encounter as they check stock prices or their Facebook pages.

[Source: Wired: Connecting to the Mobile Marketing Revolution, comScore, July 2009]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.