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March 30, 2017

It’s Time to Ramp Up Spanish-Language TV Advertising

Courtney Huckabay

Nielsen estimates that about 83% of U.S. adults in Hispanic TV households (persons 18+) speak some level of Spanish in the home, with 27% speaking only Spanish and 57% speaking both languages in the home. So it goes without saying that today’s go-to-market strategies would be well-served by including Spanish language advertising if they aim to reach and engage a considerable portion of the U.S. Hispanic population.

March 28, 2017

Bottled Water Drowns Out Soda as No. 1 Beverage

Courtney Huckabay

Capping a remarkable, decades–long streak of vigorous growth, bottled water passed a major milestone in 2016, when it surpassed carbonated soft drinks to become the largest beverage category by volume in the United States. Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9%, which marked the third year in a row of accelerating growth.

March 27, 2017

NRF Says Later Easter Expected to Bring Record Spending

Courtney Huckabay

Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last, the National Retail Federation said. According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for Easter is expected to reach $18.4 billion, up 6 percent over last year’s record $17.3 billion and a new all-time high in the survey’s 14-year history.

March 24, 2017

Tactics to Reduce Team Pettiness

Kathy Crosett

Few issues can send your team’s productivity into a downward spiral faster than petty squabbling. Of course, these folks should know better. Since they don’t, it will be up to you, the manager, to take action.

March 24, 2017

4 Trends Roofing Shoppers are Reaching For

Courtney Huckabay

"Technology is touching just about every aspect of the residential construction industry, and that includes the roofing field. While some of the trends to expect in 2017 are based on the latest decisions being made by contractors and homeowners, many of those trends are being pushed forward by technology. The PDH Academy thinks it should be an interesting year for roofing in 2017, and here are a few reasons why."