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June 29, 2017

Are You In Danger of Losing Your Key Accounts?

Kathy Crosett

According to Tris Brown, who writes for td.org, having a clear plan for dealing with strategic accounts can explain 31% of “the difference between high- and low- performing sales team. [LSA Global research.]” The same holds true for your own management of strategic accounts.

June 29, 2017

Toys and Technology Drive Licensed Sales for Kids

Courtney Huckabay

Video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. – on par with the volume represented by toys, which is the number one licensed industry at most retailers, according to the U.S. Kids License Report from global information company The NPD Group.

June 28, 2017

10 Cool Cars Coming in Under $18,000

Courtney Huckabay

While the average transaction price of a new vehicle currently sits at nearly $35,000, the editors at Kelley Blue Book prove that you can still find a dynamic and affordable new car that turns heads with their 2017 list of the 10 Coolest Cars Under $18,000.

June 27, 2017

How to Qualify Your Leads

Jessica Helinski

Taking the extra time to qualify every lead allows you to focus attention only on those that fit your ideal customer profile. By doing this, not only will you notice a more efficient pipeline and improved productivity, you’ll earn more respect.

June 27, 2017

Take a Walk on the Beach with Your Dentist

Courtney Huckabay

"Most patients would prefer a walk on a beach over a trip to their dentist. Now, they can do both at the same time and have a much more positive dental experience," Dentistry Today reports. "Researchers from the Universities of Plymouth, Exeter, and Birmingham in the United Kingdom worked with the Torrington Dental Practice in Devon to develop virtual reality software that would improve routine dental procedures such as fillings and extractions."

June 26, 2017

58% of Millennials Maintain Separate Email Accounts Just for Brands

Courtney Huckabay

New Yes Lifecycle Marketing data reveals email proves particularly influential in driving purchases and engaging Millennials. Despite 58 percent of Millennials maintaining a separate email account just for brand communication, 83 percent have made a purchase from email in the past three months. This indicates they want to receive brand emails but don’t want to clog their primary inboxes.

June 23, 2017

How to Know if That Employee is About to Quit

Kathy Crosett

Are you worried that one or more of your top employees is getting ready to jump ship? John Rampton recently summarized the kinds of changed behaviors that managers should watch for, and the steps they should take to maintain employee commitment to the organization.

June 23, 2017

Women More Emotionally Connected to Fragrance than Men

Courtney Huckabay

Women in the U.S. are 35 percent more likely than men to let their moods dictate the scent they will wear each day, encouraging a stronger emotional tie to fragrance than their male counterparts, according to the latest data from Scentiments, a suite of consumer insights and tools on the U.S. fragrance industry from global information company The NPD Group.