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Is Your Voicemail Greeting Frustrating Callers?

by | 2 minute read

Unless you just started a new job or changed phone numbers, it’s unlikely you’ve given your voicemail greeting any thought. It’s time to change that. Nancy Friedman recently wrote an article for the Selling Power blog that addressed the importance of voicemail greetings. This may be the first time a prospect is connecting with you. Or, the caller may be a C-level exec at a client business. You should be conscious of how you present yourself professionally at all times – even if it’s just a recording of your voice.

In her article Friedman lists the most frustrating greetings used by sales professionals (and note, all of them are pretty common). The first offender? The following overused phrase:

“Hi, I’m not at my desk right now.”

At the very least, Friedman points out, this greeting is completely useless. “If your voicemail answered, they already know you’re not there,” she explains. “Let your callers know where you are – not where you’re not.” Rather than stating the obvious, use your greeting to let callers know how to reach you via an alternate method. Give your mobile number or your email address. By providing another way to reach you (even if you are truly unreachable at the moment), your greeting is actually valuable to the caller rather than redundant.

Another frustrating greeting, according to the article, is:

“Go ahead and leave your name and number, and I’ll return your call as soon as possible.”

Friedman believes that this greeting is often nothing more than an empty promise. Often, reps are not returning calls in a timely manner, so likely, this greeting won’t mean much to the caller. Instead of saying you’ll return the call, actually do it – and save the greeting for a more valuable message.

Make sure to read her entire post to make sure you aren’t frustrating callers with your own voicemail greeting. Often, it’s the first connection with someone, so make sure you are making the most of the opportunity!

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Jessica Helinski

Jessica Helinski

Jessica is a senior research analyst for SalesFuel focusing on selling to SMB decision makers. She also reports on sales and presentation tips for SalesFuel and Media Sales Today. Jessica is a graduate of Ohio University.
Jessica Helinski

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