Why Small Businesses Need Websites
If one of your clients is a small business owner who doesn’t think they need a website, you need to let them know just how wrong they are. According to a Search Engine Land article written by Greg Sterling, a social media page and a minor Google presence are not enough for SMBs to attract customers.
Even with the presence of listings such as Google My Business, “SMB (small to medium-sized business) websites are still a critical part of small business marketing,” says Sterling. For one thing, an actual business website is viewed as a more accurate source of information by 56% of consumers.
What information are consumers looking for on small business websites? Based on Google My Business results, 69% of consumers search for business hours. Consumers are also looking for directions to the business (50%), reviews on the business and its products or services (44%), and photos (34%). At least 19% have used a click-to-call button.
Additionally, 38% of consumers using Google My Business are looking for links to the small business’ website. And that’s just Google My Business users. Sterling also points out that, after conducting a local search, at least 75% of consumers will visit a small business’ website to learn more. If a potential customer looking for a small business’ website finds the site doesn’t exist, they may move on to a competitor with an outstanding website.
Local First Shoppers make up 56.6% of U.S. adults, according to AudienceSCAN on AdMall by SalesFuel. And, within the last month, 51.7% have used a search engine to research a product they were considering. What more evidence do your small business clients need for you to help build them a website?