All marketers want their ad campaigns to appear fresh and attractive to consumers and one way agencies can provide these elements is to stay in touch with emerging trends. A number of firms release annual reports on their predictions for hot trends and colors and Arlyessence, a fragrance firm, has just released a report for 2009. Here are a few of the leading-edge trends the firm sees for 2009:
- Earth origins — Natural essence of things
- Life on demand — Close connection between technology and innovation
- Local source — Fair trade and sourcing, think local produce and efforts to reduce negative effects on the environment
- Cultural connections — Blend of culture and lifestyle
As you begin working on 2009 campaigns for your clients, be sensitive to emerging trends and check out Arlyessence's full report to uncover specific fragrances and colors associated with these trends.