2009 TV Technology Will Require New Marketing

Now that flat-​panel TVs have become mainstream commodities, manufacturers are working on the next must-​have technology upgrades. Here's a list of what's in store for 2009 and beyond:

OLED [Organic Light Emitting Diode]: Thin screen panels that display ‘vibrant and natural-​looking' colors. The manufacturing process is currently being perfected.

QUAD HDTV: This  quad screen TV can display four simultaneous high quality feeds; however, cable and Internet feeds do not yet supply so many simultaneous feeds.

Larger screens: The newest screen size to be introduced will measure 150 inches. Analysts believe the product will initially be unaffordable for average consumer but may be better positioned for the commercial market.

Hertz increase: The current Hertz level or refresh rate has increased from 60 to 120 Hertz. New model TVs will have a 240 Hertz level.

Meet with your TV retailers and distributors to discuss the best marketing plans for these new product introductions.

[Source: Lawton, Christopher. "TV's Next Big Things,"  Wall Street Journal, 12.08.08]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.