The color purple has long been prized. In the Middle Ages, only members of the royal court were allowed to wear purple. If you haven’t heard the news, purple's power is again on the rise. The official color for 2014 is a shade of purple – radiant orchid. Pantone made the announcement last month. In the next several months, we can expect to see apparel and fashion items along with interiors reflecting this shade of purple which is light, warm and possesses a hint of pink.
Leatrice Eiseman, executive director of the Pantone Color Institute, says radiant orchid “encourages expanded creativity and originality, which is increasingly valued in today’s society.” The color is a daring contrast to emerald, the 2013 color which was associated with growth and renewal.
In the fashion world, radiant orchid will appear on apparel for men and women. Because purple combines the warm undertones of pink with the cool tones of blue, nearly everyone can successfully wear tops made with this color. Designers are already rolling out collections featuring radiant orchid with accents of contrasting colors.
Marketers will also be promoting cosmetics containing radiant orchid. Eye shadow, blush, nail polish and lipstick, applied artfully, can flatter most skin tones, especially when these cosmetics are matched with jewelry or apparel in the right contrasting shades.
Marketers in the interior products sector are also busy designing new pieces manufactured in radiant orchid. Home linens, kitchenware and window treatments made of radiant orchid will soon appear in stores. The color experts at Pantone note that olive and hunter green, turquoise and teal, and some light yellows can be nicely paired with radiant orchid to liven up interior spaces.
Remind your marketers to enhance the visual aspects of this year’s ad campaigns by using the color purple.