22% Set Goals to Get New Jobs this Year

Sacramento Tops Large Counties in Employment Growth Rate. The information sector posted fastest job growth. Sacramento was followed by two Texas counties: Travis (up 4.9% to 514,749) and Harris (up 4.7% to 2 million). Annual payroll in Sacramento rose 9.9% to $20.9 billion for the same period.

Among the 50 largest counties with the most employees, Sacramento, Calif., had the highest rate of employment growth among all sectors between 2012 and 2013 (up 5.5% to 428,475), according to new U.S. Census Bureau statistics.

Delaware led all states in rate of employment growth between 2012 and 2013 with employment levels climbing 5.1% to 382,128, followed by Washington (up 3.5% to 2.4 million) and California (a 3.5% increase to 13.4 million). Payroll in Delaware increased 6.7% to $19.5 billion.

Nationally, employment in the information sector (NAICS 51) of the nation‰Ûªs economy rose 4.1% between 2012 and 2013 to 3.3 million, besting every other sector in rate of growth. The sector also saw its payroll rise 7% to $273.3 billion and its payroll per employee climb 2.8% to $83,677.

These new findings are from County Business Patterns: 2013, which provides the only detailed annual information on the number of establishments, employees, and quarterly and annual payroll for nearly 1,200 industries at the national, state and county levels.

"The 2013 County Business Patterns provide the first snapshot of business activity locally since the 2012 Economic Census was conducted,‰Û said William Bostic, the Census Bureau‰Ûªs associate director for economic programs. ‰ÛÏIts findings show the extent to which high-​speed global communications and networking drives our economy.‰Û

The information sector‰Ûªs gains were propelled by the data processing, hosting and related services subsector (NAICS 518), which added more than 87,000 employees from 2011 to 2013 (a rate of growth of 21.9%). This subsector includes establishments that specialize in application and web hosting, video and audio streaming services, and application service providers.

A related subsector, other information services (NAICS 519), saw employment levels rise 22.4% over the 2011–2013 period, adding more than 40,500 employees. Other information services include establishments such as news syndicates, firms that publish and/​or broadcast exclusively to the Internet, web search portals, libraries and archives. In contrast, a more traditional information subsector, broadcasting (except Internet) (NAICS 515), experienced a 5.7% employment gain over the 2011–2013 period, adding just over 15,000 employees.

State and County Highlights

  • California had more establishments (874,243) and employees (13.4 million) and a larger annual payroll ($742.5 billion) than any other state in 2013. Texas followed in each measure (547,190 establishments, 9.7 million employees and $468.4 billion in annual payroll). New York ranked third in all three measures: 532,669 establishments, 7.7 million employees and $466.8 billion in annual payroll.
  • Los Angeles, Calif., led all counties in the number of establishments (253,227) and employment (3.8 million) followed by Cook, Ill., in both measures (129,972 establishments and 2.3 million employees).
  • New York, N.Y. (Manhattan) topped all counties in annual payroll, at $217.6 billion, while ranking third in establishments (105,439) and employees (2.1 million).

Industry Trends

Health care and social assistance employed more people than any other sector in 2013 (18.6 million, up 3% from 18.1 million in 2011). Employment in this sector has risen steadily for more than 10 years, gaining almost 3.7 million employees since 2002.

Retail trade led all sectors in the number of establishments in 2013, with 1.1 million (remaining steady since 2011). This sector employed 15 million workers in 2013, up 2.2% from 14.7 million in 2011.

Employment in the accommodation and food services sector rose 7.3% (839,102) since 2011.

Mining, quarrying, and oil and gas extraction showed impressive employment growth between 2011 and 2013: 12.4% (adding 80,982 employees).

Transit and ground passenger transportation employment rose 5.9% (26,432) since 2011.

General Highlights

  • Nationally, the number of establishments was up 0.8%, from 7.4 million in 2012 to 7.5 million in 2013.
  • Employment rose 2%, from 115.9 million to 118.3 million.
  • Annual payroll was up 3.8%, from $5.4 trillion to $5.6 trillion.
  • Average payroll per employee climbed 1.8%, from $46,699 to $47,534.

According to AudienceSCAN data, 22% of Americans set personal goals to get new jobs this year. This audience would be interested in where the best opportunities are throughout the U.S. Get your hiring agencies and chambers of commerce to target these job seekers, who are 309% more likely than average to be divorced and single. Get your apartment and rental communities in touch with this audience too ‰ÛÒ 48.5% of better job seekers are renters. Social network postings (like Facebook, Twitter, Pinterest, etc.) can work well with those who want new jobs: 40% saw a post and then started online searches.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.