24% Walk for Health

"The next time you have a check-​up, don't be surprised if your doctor hands you a prescription to walk. Yes, this simple activity that you've been doing since you were about a year old is now being touted as "the closest thing we have to a wonder drug," in the words of Dr. Thomas Frieden, director of the Centers for Disease Control and Prevention.

"Of course, you probably know that any physical activity, including walking, is a boon to your overall health," Harvard Health Beat reports. "But walking in particular comes with a host of benefits. Here's a list of 5 surprising benefits of walking."

1. It counteracts the effects of weight-​promoting genes.

"Harvard researchers looked at 32 obesity-​promoting genes in 12,000 people to determine how much these genes actually contribute to body weight. They then discovered that, among the study participants who walked briskly for about an hour a day, the effects of those genes were cut in half."

2. It helps tame a sweet tooth.

"A pair of studies from the University of Exeter found that a 15-​minute walk can curb cravings for chocolate and even reduce the amount of chocolate you eat in stressful situations. And the latest research confirms that walking can reduce cravings and intake of a variety of sugary snacks."

3. It reduces the risk of developing breast cancer.

"Researchers already know that any kind of physical activity blunts the risk of breast cancer. But an American Cancer Society study that zeroed in on walking found that women who walked seven or more hours a week had a 14% lower risk of breast cancer than those who walked three hours or fewer per week. And walking provided this protection even for the women with breast cancer risk factors, such as being overweight or using supplemental hormones."

4. It eases joint pain.

"Several studies have found that walking reduces arthritis-​related pain, and that walking five to six miles a week can even prevent arthritis from forming in the first place. Walking protects the joints ‰ÛÓ especially the knees and hips, which are most susceptible to osteoarthritis ‰ÛÓ by lubricating them and strengthening the muscles that support them."

5. It boosts immune function.

"Walking can help protect you during cold and flu season. A study of over 1,000 men and women found that those who walked at least 20 minutes a day, at least 5 days a week, had 43% fewer sick days than those who exercised once a week or less. And if they did get sick, it was for a shorter duration, and their symptoms were milder."

AudienceSCAN found that 24.3% of adults already walk long distances or hike for their health. If your marketers feel like running after this audience, they should know Walkers are 47% more likely than average to have bought or sold an item in a resale/​consignment shop in the past year. They enjoy the health benefits of wine as well: 20% visited a winery or vineyard in the past year. Try hitting their inboxes because 33% took action after receiving emailed ads or newsletters. 31% of Walkers are shopping for activewear and they are 68% more likely than average consumers to buy home exercise/​fitness equipment this year.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.