3 Sales Tips to Encourage Customers to Buy Your Product

BY Rachel Cagle
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Your competition is the bane of your existence. You both offer similar products at the same price and always seem to be targeting the same prospects. What can you do to come out ahead during your next inevitable encounter? Encourage customers to buy your product using delight, of course, says Dan Tyre, writing for HubSpot. Only by incorporating positive feelings into your process can you be successful in sales. During your next meeting or call, try out these sales tips.

How to be Successful in Sales: Encourage Customers to Buy Your Product Using Delight

Do NOT Be Pushy

It can be difficult to resist the urge to ‘help the sale along’ when your quota deadline is fast approaching. However, pushiness makes most prospects uncomfortable and defensive, and that's just in their general, day-​to-​day lives. The prospect's reactions are even worse when it's a sales rep who is being pushy to them. Pushiness does not encourage customers to buy your product. “It's a frequent problem and happens when we stop listening to our prospects and instead start listening to our own internal dialogue which often looks something like, ‘I already know what they need, and I think they need this product or service,’” says Tyre. 

Successful sales only happen when you listen to your prospects throughout the entire sales process. Sometimes, you must let them have a say in the sales pace. There is a reason sales reps are known for being pushy: Many are. Delight your prospects by letting them set the pace of the sales process. Do that, and they will look at your product in a more favorable light. That's how to be successful in sales and why not being pushy is one of the most common sales tips out there.

Personalize Your Service Together

Personalizing your sales meetings is the ultimate way to encourage customers to buy your product. If you are struggling to come up with a plan, you can take all the guesswork out of crafting your personalization efforts by simply saying, “We are going to be working together over the next few months. How can I make it easy for you?" says Tyre. The prospective client will be happy that you asked this question outright. And you will know that your outreach from that point on is exactly what this particular prospective customer wants from you.

Offer Insight Based on Experience

The more you discuss your product or service with your prospect, the more you will notice that the questions they have for you tend to revolve around particular hesitancies. When this happens, you need to be honest with the prospect. To encourage customers to buy your product, you need to talk with your prospects about your current clients from the same industry who were worried about the same things. Even if some of your clients’ worries turned out to be true, explain what happened, how you fixed the problem, and what you learned from the situation to take preventative measures going forward. Having experience under your belt will give your prospects a greater sense of comfort working with you in the future. What do you need to do to be successful in sales? Make the prospect as comfortable as possible.