36% Think Their Home is Disorganized

March 20 marks the official first day of Spring, which means it's also time for spring cleaning and, according to the recent survey by the NAPO and Decluttr, it couldn't come at a better time.

In anticipation of the time-​honored tradition to clean house and home, the organizing experts at NAPO and the decluttering experts at Decluttr, teamed up to find out just how disorganized Americans feel. Turns out not only could they feel more organized in their homes, but being more organized would also save them time and a great deal of stress.

"We want Americans to realize that organization isn't just about making sure your home looks clean," says Stephen Sumner, Group Marketing Director, "it is also about peace of mind and actually ends up saving people a significant amount of time in their day when they know where things are in their home." In addition to finding that 36% of American Homeowners Think at Least Half Their Home is Disorganized, the survey also revealed the following:

  • 75% of Americans turn to mobile apps like Decluttr to help them get more organized
  • Of those surveyed who hired a personal organizer, 37% did so to have a less stressful home
  • More than a third of respondents listed family living spaces as the most disorganized area in the home
  • 85% of respondents would save up to an hour a day if they were more organized

While organizing a home may seem like a big task, services like Decluttr that pay for unwanted clutter can provide an additional motivating factor. Last year, Americans sent 1 million units of media (DVDs, CDs and video games) to Decluttr and made almost $1 million collectively.

According to AudienceSCAN research, 31% of U.S. consumers even set personal goals for the year to get organized. Possible areas that need decluttering and organizational coaching: Crafting rooms/​offices/​work spaces (since 38% of this audience enjoys crafting/​scrapbooking). This audience also is into home decorating (35%) and entertaining/​hosting or attending parties (34%).

They could be searching for cleaning/​organizing services on blogs (29% started online searches based on a blog in the past year), in daily-​deal sites (27% started searches from here), and in magazines (22% started searching from these).

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.