37% for Moving Super Bowl to President's Day Weekend

Sometimes it‰Ûªs hard to have hope when things aren‰Ûªt going well, as with the Dallas Cowboys and all the player injuries already piling up this early in the season. But there‰Ûªs some good news that might cheer them up: after a drop to fourth place last year, the Cowboys return to the top of the pile and are once again America‰Ûªs favorite football team!

The Dallas Cowboys are Back on the Horse as America‰Ûªs Favorite Football Team

Sharing the number two spot are two very popular ‰ÛÏP‰Ûs: the Green Bay Packers (up from 3) and the New England Patriots (up from 8). åÊIn fourth place, taking over the Cowboys‰Ûª spot from last year, are the Denver Broncos ‰ÛÒ 2014‰Ûªs first place pick. åÊHolding tight to their 2014 positions, the Pittsburgh Steelers and the Seattle Seahawks remain in fifth and sixth place, respectively.

Meanwhile, the Chicago Bears have worked their way up from ninth to seventh ‰ÛÒ swapping places with the San Francisco 49ers, who dropped two positions from seventh to ninth.åÊ And falling from second place last year, the New York Giants now stand in eighth place.åÊ Rounding out the top ten is the same team as last year, the New Orleans Saints.

These are some of the results ofåÊThe Harris Pollå¨åÊof 2,368 general population U.S. adults, along with representative oversamples of 511 Hispanic Americans (interviewed in English and Spanish) and 179 Asian Americans (interviewed in English), surveyed online between September 9 and 17, 2015.

Divided Loyalties

Just because the Cowboys swept the nation overall, doesn‰Ûªt mean they are the top pick across every demographic.

  • The Dallas Cowboys are the favorite among adults 30–64, Southerners, Blacks, and Hispanics.
  • The New England Patriots are the favorite team of American men and adults living on the east coast.
  • Women, Midwesterners, and Whites are most likely to be found throwing their support behind the Green Bay Packers.åÊ The same goes for the youngest (18–24) and oldest (65+) segments of U.S. adults.
  • Americans between 25–29 stand alone in their dedication to the Pittsburgh Steelers, while Westerners and Asians^ are most likely to be found cheering for the San Francisco 49ers.

Should the Super Bowl move to President‰Ûªs Day weekend? Almost half of football fans say ‰ÛÏyes.‰Û

Over half of Americans (54%) believe the worst part of Super Bowl Sunday is having to get up the next morning to go to work or school.åÊ One suggestion for fixing this problem is moving the game to the Sunday of Presidents‰Ûª Day weekend (one to two weeks later than its current schedule), since the Monday that follows is a national holiday when schools and many businesses are closed.

  • Six in ten Americans (59%) have an opinion on the subject, with 37% supporting the move and 22% opposing it; 41% have no preference on the matter.
  • Football fans have even stronger feelings on the matter: 46% agree that the Super Bowl should move to President‰Ûªs Day weekend, while 27% each disagree or have no preference.

Big expectations for the big game

And in case you‰Ûªre one of the 47% of Americans (including 23% of Football fans) who before now unaware, this season will mark the semi-​centennial Super Bowl, and with this milestone comes some big expectations.

74% of Americans say that knowing this season‰Ûªs Super Bowl will be the 50th gives them high expectations for the halftime show, and 65% (including 70% of those who don‰Ûªt follow professional football) say it makes them more likely to watch it.

Where will you watch?

Possibly more important than anything that might happen during the Super Bowl ‰ÛÒ especially if your own favorite team isn‰Ûªt in the running ‰ÛÒ is where you‰Ûªll be watching it.åÊ Three-​fourths of Americans (74%) say they typically watch the Super Bowl, and over six in ten (63%) have a specific place where they typically watch it.åÊ Almost half of Americans (46%) typically watch in the comfort of their own home with friends/​family, while 14% usually watch the Super Bowl at someone else‰Ûªs home.åÊ An additional one in ten Americans (11%) say they typically watch the Super Bowl, but that where they watch isn‰Ûªt set in stone.

And while the big game may be a few months away, it doesn‰Ûªt mean that it‰Ûªs too soon for pro football fans to start picking early favorites to take home the trophy.åÊ The New England Patriots are the top early pick to win the big game this February (23%), followed by the Seattle Seahawks (15%) and the Green Bay Packers (13%).

Football fans

Back in January, Americans again crowned football as their favorite sport by a wide margin.åÊ And seeing as the sport has held this position since (at least) 1985, it should come as no surprise that nearly three-​fifths (58%) of Americans say they follow professional football.åÊ Across regions (61% South, 58% East, 56% Midwest, & 56% West) and races (66% Blacks, 56% Whites, 53% Hispanics, & 51% Asians), the percentage of football fans doesn‰Ûªt vary much, but the same cannot be said across genders and ages.

  • Far from shocking, men are more likely than women to identify themselves as football fans (69% vs. 50%, respectively).
  • Meanwhile, adults 18–24 are less likely than their older counterparts to follow football (40% vs. anywhere from 55%-68% among older segments).

Super Bowl parties are on the horizon, so get your advertisers up to speed on the Super Bowl Party Hosting audience now! According to AudienceSCAN, 25.7% of adults hosted or attended Super Bowl parties in 2015. They are 42% more likely than average consumers to look up business information and locations on their smartphones, and 38% use iPhones. In the past month, 35% of Super Bowl Partyers ordered food from a restaurant via the Internet. And 41.5% took action after watching spots on TV (over-​the-​air, online, mobile or tablet) in the past month.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.