Now that HDTV has become just another commodity, manufacturers have been working on the next new thing. Sales in the consumer electronics industry fell 7.8% in 2009 so businesses need revenues from new products just to keep their doors open. The industry has seen hope in the latest TV models which are entering a new dimension. Specifically, consumers will may soon be able to see 3D TV at home.
The first 3D TVs for the home market debuted at the 2009 CES in Las Vegas. During that show, Samsung Electronics, Sony, LG Electronics and Panasonic all sported their models. At this year's show, the buzz about 3D TV is louder and models should hit retailer shelves in the next few months. These TVs are expected to retail for between $1,000-$2,800 depending on other functions.
There are a couple of main components that need to fall into place as 3D TV takes off. First, consumers will have to accept wearing special glasses to get the most out of the special effects in the 3D mode. Second, entertainment producers, including sports channels, will soon be releasing content in 3D format.
The timing couldn’t be better as Avatar-fever sweeps the nation. "We are taking a technology that at one time could only be seen in a theater and bringing it into the living rooms of the largest audience in the United States," said Eric Shanks, executive vice president, DirecTV Entertainment.
Look for marketers to introduce this technology and educate consumers via ad campaigns throughout 2010.[Sources: Reardon, Marguerite, CNET.com, 1.15.09; Graser, Marc. CES speeds up intro of 3D TV, Variety, 1.6.10]