5 Motivational Words to Close Your Deals!


What is it about motivational speakers that make them so, well…motivational? Yes they might have a certain charisma and energy, but there is one crucial aspect you are forgetting about. And it can quickly and easily make you a motivational master!

According to Courtney Seiter in her post for Fast Company, the words you choose to use are incredibly powerful. In fact, some are so powerful that “even a solitary one can win you over, put you out, set your boundaries, and change how others perceive you.” So whether you are a manager trying to motivate your team or a sales rep simply aiming to motivate a prospect to move forward in the sales cycle, here are 5 words you MUST start using in your meetings and presentations.

  1. If” – Using this word frees your audience's mind to think hypothetically. It relieves pressures for a correct or definite answer. So next time your team in is a brainstorming rut or you are being inundated with “I don’t know” responses, present the situation or challenge from the perspective of, “If…”
  1. Could” – Similar to “if,” using “could” instead of “should” changes the atmosphere to a more creative, let’s look at the possibilities type of atmosphere. People do not like to be wrong, so opening your audience’s mind to think of the possibilities outside of the pressure of making “the right” decision can help them more easily find and be comfortable committing to a decision.
  1. Yes” – To motivate others you should be dropping in little “yeses” as often as possible. It is a word of affirmation and keeps your audience feeling like they are on the right track, which in turn motivates them to keep moving forward.
  1. Because” – We are rational beings, and therefore, we respond best when we understand the reasoning behind something. Seiter quotes Darlene Price, author of “Well Said! Presentations and Conversations That Get Results,” who says cause-​and effect reasoning is a powerful motivator because it “makes your claims sound objective and rational rather than biased and subjective." Other words similar to “because” you can use include: accordingly, as a result, consequently, since, therefore and thus.
  1. The person’s name! – People tend to have positive associations about themselves, and therefore, the more they hear their own name connected to something, the more positive they will feel about that thing as well. So make sure to use your audience’s name(s) to keep them engaged and in a positive mood.

IF you are ready to motivate your team, peers and prospects, COULD these words be the answer to your problems? YES! These words will help you become a great motivator BECAUSE they keep your audience’s mind open, forward thinking and positive.

Amanda Levin

Amanda Levin

Amanda is the Director of Operations at SalesFuel. She previously specialized in major accounts research and digital marketing trends for SalesFuel Today. She holds a Bachelors in Media Studies from Ohio University.