AE Closes $250,000 Credit Union Ad Campaign Using AdMall
BY Adam Ambro
Ashley Peterson, an account executive from Tegna, has been using AdMall for 10 of her 15 years as a media sales rep. Knowing how the product can supplement her sales process, it came as no surprise she knew exactly what to do when she approached a local business.
“The business is a credit union, specializing in hometown service and high quality product options for its customers,” said Peterson. “Mortgages were soft due to [interest] rates [being] out of their control, so they needed to find ways to reach a new pocket of customers to increase results from their other products.”
“I utilized AdMall's digital audit tool to gain a better understanding of the client's digital presence. This allowed me to see areas that they are succeeding in, as well as areas for improvement. The research about their category, which was was included in the digital audit, also helped influence the 2025 strategy. This research, paired with phenomenal information found within [the local account intelligence report], allowed me to present the solution to the client with confidence.”
Peterson pitched the credit union on an ad campaign that consisted of traditional TV, along with digital elements.
“[I sold them] TV, both traditional and streaming, video pre-roll, banner ads, and sponsorships,” said Peterson.
To close the sale, Peterson centered on the digital audit and local account intelligence report. Within those reports, she narrowed her focus to the top competitor keywords, OTT/Connected TV influence percentages and top organic competitors, along with know the opportunities, know the categories, and B2C advertising response.”
When it was all said and done, the credit union ad campaign amounted to more than $250,000 annually.
“You can jump in and start using AdMall very quickly,” said Peterson. “It is very user friendly and you can uncover a lot of great information by starting with the intelligence and digital audit options. A training certainly will make someone more well versed, however it doesn’t take much to make this a beneficial tool for any AE.”
“AdMall makes me feel like an industry expert on a certain category within just a few minutes. By using both the digital audit and account intelligence features, you are also able to speak more intelligently about THEIR business, not just the industry. This goes a long way with my clients.”
