57% Use Facebook More than any Other Social Media

"Facebook continues to be the most popular social media site despite respondents‰Ûª usage of the site falling 1.6 percentage points quarter to quarter," Blueshift Research Trends Tracker reports. "A recent UBS study reveals that Facebook has the highest percentage of users who frequent its site daily, weekly and monthly compared with other social media sites, roughly 50% to 70%, respectively."

"Facebook continues to add features, such as the Trending Feature for mobile, and the LinkedIn-​rival offering dubbed Facebook at Work.

Instagram usage among respondents was stagnant to down slightly, but Instagram added 100 million active monthly users since March 2014, up to 300 million."

Blueshift asked: Which social media platform do you use the most?

  • 57.3% use Facebook more than any other social media site, a 1.6 percentage-​point decrease compared with the previous quarter
  • LinkedIn is the 2nd-​most used social media site: 7.1% of respondents use this site the most, a 0.8 percentage-​point increase quarter to quarter
  • Twitter and Instagram are used primarily by those ages 18–29; Facebook is the primary social media site for those ages 30–44 and those older than 60; respondents 45–60 years old favor Google+ and LinkedIn.

AudienceSCAN research reveals 76.7% of U.S. adults use Facebook. 46% of these social networkers are men. And 52% are married. Facebookers like to do these activities: Crafting/​Scrapbooking (27.9%), entertaining/​hosting or attending parties (27.6%), and home decorating (27.2%).

60% don't mind paying more for higher quality. 55% will shop at a different store to support an important cause/​charity. And 55%åÊtry to support companies that sponsor a favorite sports team or athlete.

Future purchases for Facebook users include: Oil change or routine auto service (41%), eye doctor (31%), accounting/​tax services (19.5%) and men's apparel (56%).

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.