58.5% Use Technology While Watching TV

FewClix commissioned a survey (conducted by Kelton Global) that provides new insight into the extent to which email is invading our lives. They found that over 90% of Americans spend 1.5 hours on email every day! It's not only that, the "email time suck" has taken over all aspects of our lives ‰ÛÒ from destroying productivity at work to distracting us from our kids, according to the Press release.

The FewClix survey reveals 1 in 5 Americans admits technology is damaging his or her personal relationships. Reinforcing the fact that email is overwhelming to most Americans, the company released findings of its FewClix "Email Time Suck" Survey. The survey, which included 1,018 respondents ages 18 and older, explores the pervasive nature of email and the impact it is having on the lives of Americans.

Key survey findings include:

  • Email and eating? The time we spend is about the same. It is a fact that email is eating into our personal time: Nine in 10 (92%) spend an average of 90 minutes every day on email, roughly the same amount of time they spend eating (93 minutes) and more than double the amount of time they spend exercising (41 minutes).
  • We can't get email out of our minds. Two in five (40%) admit that email is the first thing they think about in the morning, and that they have also thought about email while on vacation (35%), using the bathroom (26%), in the shower (18%) and even while in bed with someone (9%).
  • What comes between you and the ones you love? Email! Approximately 31 million Americans (13%) believe that technology destroys work/​life balance, while nearly one in five (19%) say that the more they use technology, the more disconnected they feel from the people in their lives.
  • As email in the inbox increases, so do our stress levels. One in six (16%) feel a direct correlation between the number of emails in their inbox and their daily stress levels. The same percentage feels that sorting through emails decreases their productivity.
  • The worst chore? Inbox organization! Most would rather do laundry (38%), pay their bills (23%), even take a math test (9%) than organize their inbox.
  • One less hour of email makes for a more positive life. If email users could spend one less hour per day on email, they would use that time to be with loved ones (33%), relax (28%), sleep (10%) or actually get work done (9%).

"The results are in and people are telling us that they are spending more time than ever meeting the demands of technology, sacrificing their personal time and relationships in the process," said Ravin Carr, Chief Commercial Office, GBS.

The email time suck is affecting people's TV-​watching habits as well. According to AudienceSCAN, 58.5% of Americans usually use computers, iPads or tablets while watching TV. This is why your clients can benefit from advertising to them on TV as well as digitally. Here are a few other things your advertisers should know about Distracted TV Watchers: 53% are women. 58% took action after receiving emailed ads or newsletters in the past year. 36.5% took action after seeing commercials on TV (over-​the-​air, online, mobile or tablet) in the past month. 31% currently use iPads and 29.5% use Android tablets.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.