$73,000 Digital Golf Simulator Ad Campaign Closed with AdMall
BY Adam Ambro
John Wood, a digital account executive from Nexstar Media, has been selling media, and using AdMall, for a little over two years. He recently went into a meeting with a local business looking to gain brand awareness with a digital golf simulator ad campaign.
“The business is locally owned and specializes in building and installing custom golf simulators for both residential and commercial spaces,” said Wood. “Their focus is on creating premium, fully personalized setups that allow customers to enjoy realistic golf experiences at home or within entertainment venues.”
“Their main hurdle was awareness. They had a great product and strong word-of-mouth within the golf community, but they struggled to reach new audiences outside of their existing network.”
“I wanted to bring more than just ad ideas to the table, so I turned to AdMall to add data and credibility to the conversation. I used the Shareables feature to find weekly insights and statistics on demographic behavior in advertising. These reports helped me show the client exactly how golfers and home entertainment consumers were spending, searching and engaging online.”
It didn’t take Wood long to get up and running with AdMall. By just using AdMall’s Learning Center Help Videos over the course of a couple of weeks, he was able to get to know which tools would be most beneficial in pitching the local business on his CTV digital golf simulator ad campaign.
“By presenting real data, I was able to create demand for our digital products and move the discussion from ‘why advertise’ to ‘how we can capture your audience’,” said Wood. "The Shareables gave me the perfect way to open the client’s eyes to digital opportunities they had not considered. I used those insights to build a campaign that included targeted video, display and search marketing, all focused on reaching their best customers."
“The result was a $73,200 [digital golf simulator ad campaign] that gave the client a complete digital presence across [the market]. AdMall helped me tell a stronger story, connect the data to real-world outcomes, and close the deal with confidence.”
“I’d recommend AdMall because it turns research into real sales conversations. It gives you credible data, visuals and insights that help you speak the client’s language and build trust fast. It’s one of the easiest ways to add value in a meeting and stand out from competitors who rely only on generic pitches.”
