"Consumers are more comfortable with robot-assisted surgeries despite an increase in lawsuits," Blueshift Research Trends Tracker reports. "Respondents continue to become increasingly comfortable with robot-assisted surgeries, but factors like high costs and high complication rates could be slowing adoption.åÊLawsuits have been filed against Intuitive SurgicalÛªs da Vinci robot because of issues with complications."
Blueshift asked: How comfortable would you feel with a doctor using a robot to assist in your surgery?
- 29.1% are moderately comfortable with robot-assisted surgery
- 21.5% are very comfortable with robot-assisted surgery
- 17.4% are not at all comfortable
- 16% are slightly comfortable
- 15.9% are extremely comfortable
AudienceSCAN research reports 1.5% of U.S. adults plan to pay for elective surgery for themselves or family members in the next 12 months. 57% of them are men. For fun, these shoppers are either playing softball (24%) or boating/sailing/water skiing (22%).
22% have purchased and used a daily deal voucher for a business they've never used/shopped at previously. They are 125% more likely than the average consumer to see a Yellow Pages ad and take action. Mobile/Smartphone advertising or text messaging could be an effective way to break the ice with surgery planners. They are 193% more likely than average to start an online search after receiving this kind of message.
AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.