84% of Country Music Lovers Listen to Local AM/​FM Radio

‰ÛÏCMT lives at the epicenter of the New Country Revolution — the Nashville-​bred wave of wildly successful artists like Luke Bryan, Blake Shelton, Miranda Lambert and Florida Georgia Line,‰Û said CMT President Brian Philips. ‰ÛÏThey fill stadiums,‰Û he said of the country stars. ‰ÛÏThey liven up our channels all day and CMT Radio all night. 80 million adults hear these songs every week, and they live the spirit 24/​7. This music is their truth.‰Û

In the MediaPost article,åÊCMT's Upfront Message: We're Country To The Core, Adam Buckman wrote, "For CMT, the upfront message seemed to be: Country music is growing in mainstream popularity, which is why CMT should be on any advertiser‰Ûªs radar."

‰ÛÏRight now, country is front and center in pop culture — from ‰Û÷Nashville‰Ûª the series to Blake Shelton on ‰Û÷The Voice,‰Ûª Tim McGraw performing at the Oscars and so much more. CMT has a big opportunity to be bigger and broader.‰Û Cyma Zarghami, president of Viacom Media Networks Kids & Family Group (which includes CMT), said.

This trend is alive and well in country radio. AudienceSCAN data reveals one in three Americans loves country music. And 84% of them are listening to their jams on local AM/​FM radio stations (on the radio). So while you've got their attention, hit them with spots for fishing gear (33% love to fish) and gardening equipment (38% love to garden). 30% celebrated Mother's Day at a restaurant. A quarter of this audience is in the market for hair coloring, permanents or styling, as well as veterinarian services for their pets.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.