AdMall and SalesFuel are proud to present the Sell Smarter® Awards. The awards are presented quarterly to qualified media sellers who have shared a recent story of their sales success in generating new business or significantly growing an existing account. Entries are judged by members of the editorial team at Media Sales Today and representatives of SalesFuel, Inc.
Media sellers who submit their success stories and are selected for a Sell Smarter! Award receive a plaque, a $50 gift card, and a chance to win an iPad in a random drawing at the end of the year.
When Brittany Smith, of The Statesville Record & Landmark, reached out to a local furniture and flooring business, she thought it would be a normal sales opportunity. Little did she know, the client was in the middle of a digital transition.
Hi. I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter award — where we honor excellence in media sales.
Stephen Bradley, Sales Director of The Ottawa Herald, loves selling digital to his clients. He calls it his “bread and butter.” So, when he approached a local wine and liquor store, he needed to do some digging to see if they were right for his style of sales.
Krista Hysell was a brand-new account executive at APG of Ohio, LLC, when she first encountered AdMall. “AdMall was introduced to me as part of my training on my second day,” said Hysell. “I played around with it and now use it regularly.”
An HVAC distributor in Oak Island, NC had made quite a legacy for itself for over the past 35 years. The family-owned business had only undergone one change in leadership when the owner’s grandson took over ten years ago. Yet in all that time, aside from running a float in the local Christmas parade, they had never once bought advertising. That all changed when the current owner was approached by WECT-TV Account Executive Nancy Nix.
A storage company in Statesville, North Carolina had made a dent in the local market, but was struggling to increase sales. Danielle McNeely, of The Statesville Record & Landmark quickly took note.