C. Lee Smith on stage C. LEE SMITH CEO of SalesFuel, Inc. Sales Credibility Expert
Keynote Speaker | Bestselling Author
Trusted Media Source | Podcast Host
Workplace Toxicity Authority
Certified Professional Behavioral Analyst

C. Lee Smith is the founder and CEO of SalesFuel — a Columbus, Ohio-based firm that leverages critical insights to enable the acquisition, development and retention of top employees and customers. Lee is recognized as one of the Leading Sales Consultants in the world by Selling Power magazine. His company is also recognized as one of the Top Ten Sales Enablement solutions providers by the publication.

Prior to forming the company, Lee got his start selling advertising and marketing services for print and electronic media. He received his bachelor's degree from the E.W. Scripps School of Communication at Ohio University and his certificate in Executive Leadership from Cornell University.



"Lee has delivered a content rich presentation to 400 senior sales leaders at the Sales 3.0 conference. Based on audience ratings his presentation ranked in the top 10%. What made his presentation unique was his science backed approach mixed with memorable stories."

- Gerhard Gschwandtner, CEO, Selling Power magazine

Whether it be on stage before an audience of hundreds, a virtual keynote with more than 800 viewers or a webinar with 2,100 registrants, C. Lee Smith is a sought-after keynote speaker for national/international conferences and regional meetings.

He is frequently requested as an expert panelist or moderator. He also provides regular public webinars for Sales+Marketing Management, Selling Power, the Sales Experts Channel and the C‑Suite Network.

C. Lee Smith keynoting the Sales 3.0 Virtual Conference
Book C. Lee Smith to speak at your next conference or corporate meeting. He delivers energy and expertise — virtually and on stage!

Bestselling Books by C. Lee SmithIn addition to being a lifelong salesperson, C. Lee Smith is a Certified Professional Behavioral Analyst and author of the new book "SalesCred™ — How Buyers Qualify Sellers" — available worldwide October 8, 2020.

SalesCred is the definitive book on Sales Credibility — the quality all salespeople must have in abundance before you can ever “earn trust” or become a “trusted advisor.”

This book reveals how salespeople build (and lose) credibility with the things you say and do every day. You’ll learn the secrets of building your sales credibility, so you can attract higher-value accounts, gain greater access to the real decision-makers, and sell from a position of strength. It also gives you the leverage to avoid dropping your price when budget is hard to come by.

SalesCred introduces the Hierarchy of Sales Credibility™ which is a 5‑layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level.

Lee is also a Certified Professional Axiologist with expertise in the science of values and what motivates people to excellence. His first book “Hire Smarter, Sell More!” was among the most demanded books on Amazon's charts for sales and business books. The book enables sales managers, recruiters and hiring managers to use talent analytics, so they can identify high performers and avoid adding toxic troublemakers to their teams.

Buy it now at Amazon.com

Lee is one of the select certified advisors worldwide for sales and professional development expert Jeffrey Gitomer.

C. Lee Smith is the creator of several SaaS platforms for improving sales performance:

  • SalesFuel HIRE — Talent intelligence platform for hiring better salespeople and avoiding toxic troublemakers
  • SalesFuel COACH — Data-driven sales coaching platform for moving the middle of your sales team to higher performance
  • AdMall®- the industry leader for local advertising and digital media sales intelligence used by over 2,000 media properties across America

He is also co-host of the popular Manage Smarter podcast on the C‑Suite Radio network and iHeart Radio.

Lee provides consulting to companies of all sizes on a variety of sales, marketing, management and leadership topics. His areas of expertise include:

  • Sales Credibility
  • Sales Discovery
  • Selling with Research
  • Sales Development
  • Media Sales Strategies
  • Local/Regional Marketing
  • Using Lead Magnets
  • Consumer Behavior
  • Consumer Purchase Intent
  • Co-op Advertising
  • Workplace Toxicity
  • Hiring and Selection
  • Sales Coaching
  • Team Culture
  • Leadership Development
  • Talent Development
  • Psychometric Assessments
  • Sales Aptitude Assessments
  • Axiology
  • Entrepreneurship


For media appearances

Audrey Strong, Vice President of Communications, SalesFuel
Email: astrong@salesfuel.com
Twitter: @tallmediamaven
Phone: 614–794-0500 ext.131
Mobile: 614–318-3771

For speaking engagements

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