AdMall and Polk have announced a new strategic business relationship that will bring Polk automotive data to AdMall clients.
Effective this month, Polk market share data will be available in AdMall’s Auto Dealership Intelligence reports at the county level. Information available from Polk includes market share for new and used vehicles for the top 10 makes and models as well as top 10 registered models by county.
“Polk is excited to be forming this relationship with AdMall, a leader in delivering critical information to media advertising sales executives,” said Andrew Price, vice president, sales and client services for Polk. “Enhancing AdMall’s media products with Polk data provides customers with the tools to help increase their advertising sales to automotive dealers,” he said.
“Automotive continues to be one of the top advertising revenue sectors for many media outlets,” said C. Lee Smith, president/CEO of AdMall. “We are excited about the possibilities this relationship brings as Polk is recognized as one of the leading market intelligence providers for the automotive industry,” Smith said.
Polk and AdMall will also work together to develop future applications for automotive advertising sales teams in the United States.
AdMall is the leading local sales development system for media advertising sales professionals. AdMall provides detailed business intelligence for over 460 business types, and audience intelligence for more than 500 audiences. Over 2,000 media properties nationwide arm their sales staffs with AdMall including television, cable, newspaper, online, direct response, out-of-home, radio, cinema and magazine.
Sales Development Services (SDS), Inc. — a Westerville, Ohio firm founded in 1989 — is the parent company for AdMall. SDS also provides: Ad-ology Research, the Media Sales Basics training program, and an industry blog at MediaSalesToday.com.
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States. For additional information, visit www.Polk.com.