Challenge: Creating a real estate digital ad campaign within a competitive market

Ben Mendoza, an eight-​time Sell Smarter Award! winner from KKTV, has leveraged multiple AdMall sales tools to close many sales over the years. From Local Account Intelligence Reports to AudienceSCAN profiles, and to Consumer Expenditure data to Advertising Response statistics, Mendoza has used it all. However, this time, when he approached a local business, he turned to one of AdMall’s newest tools, the AI Idea Generator, to assist him with crafting a real estate digital ad campaign.

“I spoke to a real estate agent who was nervous [about spending] anything on [a real estate digital ad campaign],” said Mendoza. “[Real estate] has become very competitive [in my market] over the last year and he was [seeing a] decline in inbound leads, and his SEO was getting worse as well.”

Solution: Use the new AI Idea Generator

To help craft his real estate digital ad campaign pitch and to save time, Mendoza turned to AdMall’s AI Idea Generator.

“AdMall helped me overcome these challenges with the new AI Idea Generator,” said Mendoza. “It helped me create mockups, like the CTA's and Lead Magnet Ideas for the body or headline text. [My client] is also working on making more of his own content. This tool helped me shoot him over some ideas for as well.”

“He first thought just showing the houses would be a good idea, but after speaking with him, he was teaching me so much and very eloquently that I suggested maybe he start rebranding as the guy to go to for real estate advice while also selling homes.”

“So now I am giving him ideas to post about. In addition to a blog or social media post for his own personal channels, there are ideas for targeted display ads to help bring in more inbound leads. All using ideas from the AI Idea Generator.”

Result: A new client who had always resisted digital

Mendoza’s real estate digital ad campaign consisted of digital display, with the hope of upselling down the road. The campaign came out to be around $10,000.

“I love the AI Idea Generator,” said Mendoza. “AdMall is a great tool that gives you great market insights and a fantastic AI Idea Generator to help create pitches and build better relationships with clients.”

More About: Real Estate Agents/​Agencies

Real estate agents broker the deal between buyers and sellers during ownership transfer of land, housing, or commercial properties. Agents receive a percentage of the value of the deal as their fee. Agents may work solely on behalf of the buyer or the seller.

Real estate agents must be licensed to operate in most states and have some post high-​school training. They must understand the local real estate market and the legal details of purchase and sales contracts.

Real estate agents face increased competition from discount vendors including those who operate solely via the internet. Traditional agents must become savvy about the internet to maintain their market share and convince consumers that they offer a valuable service.

The industry is closely linked to the general health of the housing market. The Bureau of Labor Statistics predicts an industry outlook that is about equal to the general economy. There are approximately one million businesses in this industry and revenue is approximately $236 billion.

Note that there is a difference between realtors and real estate agents. A real estate agent is anyone who is licensed to help people buy and sell commercial or residential property. The agent may do so as a sales professional, an associate broker, or a broker. A realtor is a trademarked term that refers to a real estate agent who is an active member of the National Association of Realtors.