BY Adam Ambro
How to afford a digital advertising campaign on a limited budget?
Mitchell Nieland, a media associated from OnMedia, had only been on the job for five months using AdMall. In that time, Nieland was able to approach a local company about a junk removal ad campaign.
“The government-run location has limited allocated money to use each year,” said Nieland. “The director was very engaging and inquisitive, wanting to know additional facts and figures before making an educated decision.”
“With a small budget, it’s hard to use all the tactics that we want. However, in using AdMall, we discussed with the client on how to get the best bang for their buck.”
How could AdMall’s AudienceSCAN convince the prospect that a junk removal ad campaign would work?
Nieland said that AdMall’s AudienceSCAN is his favorite report in AdMall because of its wide variety of data. He knew it was going to be the best way to develop a junk removal ad campaign.
“We highlighted certain information on target audience profiles to show this is what we needed to do,” said Nieland.
What did the junk removal ad campaign consist of?
Nieland was able to close an annual sale of $25,000. It contained display, SEM, social media, and streaming audio.
According to Nieland, the campaign created more exposure. Their clients have increased by 5%, they’ve generated more leads and they’ve increased web traffic.
You can submit your own sales success story HERE! If your story qualifies for an AdMall Sell Smarter Award, you'll receive a $75 Amazon e‑gift card.
About AudienceSCAN
AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences, and consumer behavior in America. Now in its 16th year, this in-depth analysis of over 20,000 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers. There are more than 1,355 customer groups profiled with details on consumer behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, and dining habits. Business development specialists use AudienceSCAN to identify new markets, new opportunities, and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach), while crafting a message with impact to those who are most likely to buy.
More About: Garbage and Rubbish Removal Services
The $77.1 billion solid waste industry is comprised of three major components: collection, processing, which includes materials recovery and transfer station operations, and disposal, which comprises landfilling and waste-to-energy.
Specialty contractors haul away "junk" from both residential and commercial customers. Services typically include appliance removal, construction debris removal, disaster cleanup, furniture removal, and yard debris removal. Niche categories within the industry include eco-friendly disposal and dumpster rental.
Companies typically bid on contracts to haul residential trash for towns and cities. Small businesses may specialize in one-time business or residential clean-outs and offer their services directly to clients.
Collected trash is transported to landfills which charge a per-ton fee for disposal (tipping fees), or it might be taken to a transfer station. At the transfer station, recyclable material is sorted out while other material is shipped to permanent disposal facilities. In some cases, trash is burned at special facilities which then convert the heat to electricity.
Additionally, accelerating growth in landfill costs presents a challenge to the industry. Increased waste generation per capita, slowing approval of landfill capacity and China’s ban on imported recyclable materials.
The waste disposal industry is challenged by material recovery businesses.
The mounting waste problem has caused governments to push for energy generation from waste, creating waste-to-energy alternative fuel opportunities.
