University of California-​Berkeley Wins AdMall® “Best Use of Marketing Research” Award at National Student Ad Competition

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Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-​detergent brands paid off big for the University of California-​Berkeley. They are the winners of the National Student Advertising Competition (NSAC) AdMall “Best Use of Marketing Research” Award during this year's American Advertising Federation (AAF) national conference. The focus of this year’s competition is the brand Tide.

Congratulations to Berkeley’s NSAC team on their award and winning this year's overall competition,” says SalesFuel CEO C. Lee Smith. “We’re proud of AdMall’s continuing support. It really allows NSAC students to access exclusive intelligence to support their campaign creation and brand recommendations using real-​world research data we provide. This annual competition clearly illustrates the importance of research in the development of advertising campaigns.”

For the 14th year, the AdMallBest Use of Marketing Research Award” was presented to the team that best demonstrated the use of any source of market research in the development of their campaigns. As a research partner for the annual competition, AdMall provides access to its database of market research reports to all competing teams.

The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-​world experience of creating a strategic advertising/​marketing/​media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-​final and national levels.


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