BY Adam Ambro
Leah Harrelson, an account executive from Spectrum Reach, has been selling media for nearly a decade and has been featured numerous times as a Sell Smarter! Award winner. For this sale, she was able to close a digital advertising campaign with an auto dealer using AdMall’s AI sales tools.
“I knew we had a great opportunity for this client with a new vendor for Q4, a way to gain incremental reach,” said Harrelson. “That said, it was a very quick turnaround, and I knew that having a great creative concept would help sell them on the deal. Sometimes, you have to have the creative to sell a campaign.”
“[The client] is an automotive group. They are very in tune with their brand and marketing strategy. Always looking for the latest and greatest thing to add to their approach.”
“I knew one of the newer AdMall features was an AI plug-in. I logged in and used I used the AudienceSCAN profile on Hyundai Shoppers and the AI Idea Generator. Within six seconds I had ideas for video ads. This tool is fantastic for conversation starters. It can also provide call to action prompts and checklists.”
“Specifically, the idea generator for CTAs and video scripts and ideas is what I used to give the creative pitch that helped the quick ‘yes’ of the Q4 upsell.”
For any sales rep who may be wondering how to best leverage AdMall for future sales pitches, Harrelson had some recommendations.
“Admall is a great constant resource to have third-party facts and nuggets of knowledge to share with [clients],” said Harrelson. “Now with the AI tools, there is even more to help in the planning phase.”
“I suggest that you log in and browse when planning for new campaigns. Tools like this expand on the consultant approach of selling that more AEs need to tap into, yet don't always have the resources. This upsell was for $60,000 incrementally to the spend for Q4 2024.”
