Alex Shults, an Integrated Market Consultant from Alpha Media, had only been selling media for a year when he approach a local specialty food store that needed to get the word out about their business.

“[The client] has great owners,” said Shults. “They sell Latino foods, and their challenge was getting the word out to the broader community that they exist.”

Shults had only been using AdMall for two weeks, and after attending an AdMall 101 webinar, he knew how he could approach the local speciality grocery store.

“I researched an opportunity from AdMall on specialty foods and [the client] said they were interested in radio advertising,” said Shults. “AdMall provided targeted resources and ideas for [a focused] advertising campaign.”

After reviewing the proposal Shults presented, the client felt that a terrestrial radio advertising campaign was the way they wanted to go. According to Shults, his new client saw that their sales revenue increased and that they attracted new clients.

For media sales reps, new and old alike, looking to get the most out of AdMall’s sales tools, Shults had a few words as they get started, as it only took him a week to get comfortable with the platform.

“I would recommend AdMall to a sales rep as a powerful tool for generating additional leads and thinking about a client in new and powerful ways from existing sales calls,” said Shults.