Danielle Havener, a senior account executive at OnMedia, has been working at the company for over 20 years and has been using AdMall the entire time.

“This marks my 22nd year with OnMedia, as well as my 22nd year utilizing AdMall to support my client recommendations,” said Havener. “This particular client is a local law firm with three named partners, serving several states across the Midwest. After conducting an initial needs analysis, I turned to AdMall for valuable industry and audience intelligence.”

“They appreciate sourced data when it’s brought to them, which is what AdMall provides to us.  They don’t normally struggle with creative ideas, but understanding the world of marketing can be overwhelming and not something they can take time to delve into.  Hiring the right marketing partners is imperative to the success of their future growth.”

Havener took her expertise and turned to AdMall’s Local Account Intelligence Report.

“My favorite part is Local Account Intelligence, and AudienceScan, as the information gathered there helps me develop the best strategy for each individual client,” said Havener. “I start with industry opportunities, then scroll down to target customer, customer-​by-​mile radius and B2C advertising response. It all helps me tell the story I need to.”

The total amount for Havener's sale was $26,000. The advertiser has already been seeing positive results as well.

“By leveraging these insights, I helped the client refine their target audience, optimizing their advertising investment with online video strategies that also included retargeting capabilities to aid in recall for those researching personal injury attorneys. 

"Since their campaigns have launched, they have an average 72% video completion rate and over 225 site visits from key market areas that were identified during my needs analysis.”

For other sales reps looking for inspiration in Havener’s story, she had some advice.

“Once we have been working with the client and know their business, I use AdMall as an idea generator,” said Havener. “It’s easy to get stuck in the same patterns we are most comfortable with. I like that the information found on this site is [fresh.]”