Airlines May Need Agency Help to Boost Revenues

Whether they're legacy carriers or low-​cost start ups, airlines are looking for ways to boost revenue. Air carriers recently surveyed by Sabre Holdings have hesitated to implement several revenue-​generating programs because they believe consumers will reject these changes or they will be too difficult to put in place.  Given the continued economic slump, air carriers may have little choice but to charge for new services. Along with the traditional frequent flier and co-​branded credit card programs, new offerings might include:

  • Upgrades to more comfortable seats
  • For-​fee meal and beverage service
  • For-​fee entertainment

The Sabre Holdings survey also pointed out that more airlines will be selling advertising space on board the aircraft. Keep that detail in mind as you work with other clients who want to reach specific demographics who frequently fly.

And contact your airline clients with your ideas about marketing new services to improve the experience of the flying public.

[Source: Sabre Holdings release, 10.21.2008]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.