Apple Watch Activates Healthy Living

Wristly Apple Watch Insider‰Ûªs Report explores what impact the Apple Watch is having on users' health, exercise and lifestyles. Responses indicate that the Watch is helping many on their health journeys. Over 78% agreed or strongly agreed that since getting the Watch, they are more aware of their overall health.

In addition, many have already made changes, with 78% agreeing or strongly agreeing that they stand more, 67% that they walk more, 57% that they exercise more and 59% make better overall health choices, according to wristly​.co.

"Prior to the watch I couldn‰Ûªt walk a quarter mile without being in pain," one respondent said. "Now I do 5–8 miles at a fast clip every day. That started when I got the watch. It kicked off a lifestyle change for me."

86% of Apple Watch owners wear them daily.

For the most part, users are quite satisfied with the Apple Watch health and fitness functionality, with the Activity App scoring highest marks with aggregate satisfaction of 89%.

Wristly has seen both qualitative and quantitative data that tells them owners love those rings of achievement, and that the stand reminders really work to get users up and about.

On the flip side, the panel is pretty consistent in feedback that a broader selection of workout types is necessary. With an aggregate satisfaction score of 60%, only 20% are very satisfied with the selection.

Respondents cited being happy and satisfied with how motivating those rings and awards really are toward their activity and fitness goals. And another positive outcome for mental health is how Apple Watch owners have been able to worry less because their loved ones can always reach them in an emergency.

Take Smartwatch Users to the next level of health and fitness with this data from AudieneSCAN. They are 470% more likely than average to be golf/​tennis/​swim or country club members. 20% plan to attend health fairs/​expos this year. 17% surf their way to a fit lifestyle! 16% are set to run/​walk/​bicycle in a race or charity event in the next 12 months. 24% think TV is the best source for health/​medical information. Hit them where they already are: 57.5% took action after receiving mobile smartphone app ads or text message ads in the past 30 days.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.