Are Independents the Hot New Party?

Leading research firms indicate that the Independent party gains could result in Republican party losses when voters go to the polls later this year. Here are the latest statistics on party affiliation:

  • Democrats 32.9%
  • Independents 32.7%
  • Republicans 23.1%

The Democratic primary battle currently has media and budget attention but that will all change this summer. Without a major candidate to fill the Independent slot, these voters will have to be swayed by another party. Here are the demographics of Independents:

  • 29.3% of women claim they are Independent
  • 36.3% of men claim they are Independent
  • 17% of Independents claim Hispanic heritage
  • Top markets for Independents include Boston, MA, Hartford, CT and Troy, NY.

Remind your political clients that marketing to Independent candidates could mean the difference between victory and defeat.

Source: Media Audit

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.