Are You a Trusted Advisor? How Salespeople Harm Their Credibility Every Day

Sales and Marketing Management Webinar Sales Credibility SalesCred Trusted Advisoe

Did you know that only 1 in 4 North Americans views salespeople as credible in what they say and do? Almost every sales organization attempts to qualify prospects, but they should be giving equal consideration to how buyers qualify (or disqualify) them. It's much more than just price and product.

In this free 60-​minute webinar, SalesCred® author C. Lee Smith shares insights from his Amazon bestseller and share fresh data from his firm's latest "Voice of the Buyer" study of 1,330 B2B decision-​makers, including:

  • What type of salespeople rank at the bottom of the list for perceived credibility with only 20% of consumers strongly agreeing or agreeing they are credible
  • How to build credibility with each prospect and account using The Hierarchy of Sales Credibility, a 5‑layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level
  • Examples of how salespeople harm their credibility with the little things they do and say every day

Credibility is a pre-​requisite to earning trust or being thought of as a "trusted advisor." This session will enlighten both sales managers and salespeople on what credibility is, the role it plays in sales, and how they can enhance their credibility in the five areas of the hierarchy.

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the CEO and Founder of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and the TeamTrait™ SaaS platforms. He is also a Gitomer Certified Advisor, C‑Suite Network Advisor and Certified Behavioral Analyst.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
First post in The #SalesCred Newsletter – hope you'll consider subscribing for tips, tools, data and insights for b… — 3 days ago
C. Lee Smith