Are Your Clients Marketing the Right Diet Products?

It's no secret that consumers flock to gyms and to the stores to purchase new products to help them lose weight every January. A solid product line and exciting ad campaign could help your clients increase sales. But are they advertising the right products? A recent analysis in Facts, Figures & the Future revealed that there's been a shift in what consumers have been buying when it comes to weight loss. In general, appetite suppressants and diet aids had a market value approaching $400 million in 2008. During 2008, sales of appetite suppressing diet aids grew 7%. This sounds like an encouraging number but the growth rate is much smaller than in recent years when the industry enjoyed double digit sales increases. On the other hand, complete nutritional diet aids dropped over 11% in 2008.

As you help your clients increase marketing efforts for the increasingly popular appetite suppressing products, keep in mind that the following demographics skew higher than average to purchase these supplies:

  • Child-​free couples in urban areas
  • Empty nesters in affluent suburbs
  • Young families in urban areas
[Source: Diet Aids Shed Some Sales Heft, Facts, Figures & The Future, January 2009] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.