Author: Courtney Huckabay

Magazine Launches Up 21% in 2014

Samir Husni, the director of the Magazine Innovation Center at the University of Mississippi, counted 234 magazine launches in 2014 ‰ÛÓ up 21% from the 185 launched a year earlier. The one-time book-a-zines and annuals added 621 titles, although the category is down by 32 titles from 2013.

Courtney Huckabay January 21, 2015 Media Usage Tags:

Consumers Demand to Know What's in Their Food

Today's healthy food tells a story, and consumers want to hear it. Recent research by Technomic shows that most consumers want restaurants to be more transparent about menu-item ingredients. Further, 2 in 5 consumers cite a rising concern over food additives.

Younger Consumers Trust Yelp Reviews

In Blueshift's Trends Tracker report, Google is respondents‰Ûª most trusted site for reviews on merchants, followed by Yelp. However, Facebook‰Ûªs new search tool, the Places Directory, is expected to dip into use of Yelp.

Fitness Tracker Buyers Skew Older

Loads of hype over wearables ‰ÛÒ smartwatches and fitness trackers ‰ÛÒ is abounding these days. So, really, who is buying these trendy devices? New data from the NPD Connected Intelligence Consumers and Wearables Report reveals that 1 in 10 U.S. adults now owns a fitness tracker.

Online Dating Sites Peaking Now Until Valentine's Day

No one likes to be alone during the holidays, or after them, for that matter. The Sunday night after New Year‰Ûªs Eve is the busiest time of year for Internet dating sites. And the period between then and Valentine‰Ûªs Day is the most active online dating season.

Low Gas Prices Boost SUV, Truck Sales

December's strong automotive sales numbers reflect the fact that gas prices dipped in the 4th quarter, as the month was driven by an appetite for crossovers, SUVs and pickups. The influence of gasoline pricing on auto sales might even outweigh the fuel-efficiency technology SUVs/crossovers and cars have now. But could these perceived savings in gas

Courtney Huckabay January 14, 2015 Automotive Tags:

Bike Tourism Contributing to Biking Sales, Industry

The recent National Bicycle Tourism Conference highlighted the ties between the bicycle retail business and bike-related tourism to get more people riding, and buying, more often. More and more consumers are fitness-oriented these days, enough so that they don't even take breaks from exercising while on vacation. But tourists are also finding that biking in

Restaurant Customers Are Ready to Use Payment Technology

As the U.S. restaurant industry gradually rolls out guest-operated payment technology, a Cornell study finds that restaurant guests are enthusiastically ready to use smartphones and table-top tablets to pay their bills. In a survey of nearly 1,300 U.S. consumers, the study found that the consumers rated paying with technology significantly higher than the traditional payment

Nearly 60% of Small Business Saturday Shoppers Have Above-Average Incomes

AudienceSCAN’s Free Whitepaper Provides 12 Insights and Related Marketing Tips for Small Business Saturday®, November 29, 2014 Nearly 60% of U.S. Adults who shopped at a locally-owned business on Small Business Saturday in 2013 had above average incomes, according to a new whitepaper released today by AudienceSCAN® . In fact, high-income adults ($100,000+) are nearly

Specialty Drugs to Eclipse Traditional Drugs in Five Years

Specialty drugs, which are drugs manufactured through biologic processes, are in the midst of a tremendous boom. With an annual yearly cost trend that sits at 17% currently and is expected to grow to 22% by 2014, industry experts are predicting that specialty drugs will represent 45% of pharmaceutical manufacturer sales by 2017.

Marketers to Emphasize Branded Content Campaigns

Marketers know they have to spend significantly more money to acquire new customers than to retain existing ones. So they need cost-effective ways to educate and maintain contact with customers. At many companies, branded content like newsletters commands a healthy percentage of the marketing budget and delivers an solid return on investment.
A new study released by the Custom Content Council indicates that large marketers spent an average of $1.36 million on content in the past year. About 29% of the total marketing/advertising/communication budget has been devoted to branded content and this percentage has been increasing. Over 2/3’s of businesses say branded content is more effective than simple direct mail. The primary goal of these expenditures is to educate customers (54%) and retain customers (23%).
Marketers use the following methods to distribute their content:
Print 43%
Electronic 35%
Other 12%
Keith Sedlak, Chair of the Custom Content Council and Chief Marketing Officer with Meredith Integrated Marketing notes that “there was a 20% increase in companies surveyed this year versus last year that plan to grow their branded content budgets.” Overall, 31% of surveyed marketers will increase content spending in 2011. While 61% of marketers say a moderate shift in their ad and marketing spending is underway, 7% say this shift has been aggressive. For the most part, marketers are moving funds from traditional forms of advertising to initiatives like branded content and social media.
[Source: Marketers Deem Branded Content Superior. Custompublishingcouncil​.com. 29 Nov. 2010. Web. 4 Jan 2011]

More Display Ads to Appear on Social Networking Sites

In just a few short years, social networking sites have managed to grow their share of display ads to 21% of the total market. The two most popular sites, MySpace and Facebook dominate, with market shares of 9.2% and 8.2%, respectively. According to comScore vice president, Jeff Hackett, “[s]ocial networking sites now account for one out of every five ads people view online.”

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