While one of the first theories economics students encounter, developed by Modigliani and Miller nearly 50 years ago, deals with the theoretical optimal mix of debt and equity capital structure, the reality of funding a small business is another matter. Most small business owners constantly juggle income and expenses to meet payroll and purchase supplies and many tap loans or lines of credit when necessary.
Author: Kathy Crosett
Online shoppers notice when a site is slow or the shopping cart utility doesn’t function properly. Internet Retailer’s recent survey points out that nearly 73% of web retailers know that poor site performance results in lost revenue. You can help your e‑commerce service provider clients win more business by marketing the right details.
Luring business travel guests may be more challenging than ever as fuel costs increase and airlines cut service but there are ways to make sure your hotel clients remain competitive. The buzz word for 2008 is GREEN.
Telemedicine represents a rapidly growing sector of health care. Part of this segment, remote patient monitoring, now exceeds $5 billion annually. A new Insight and Intelligence report predicts close to a 70% growth rate in this industry for the next several years.
As you work with clients to sell to emerging majorities, keep in mind that 2/3’s of Hispanic population growth comes through birth rather than immigration. With Hispanics now comprising 15% of the total population, marketers and agencies should craft campaigns targeting this demographic. However, key differences exist between native-born and immigrant Hispanic women:
B to B marketers need to educate potential clients on the excellence of their products and services and they need to generate content to capture client attention. Marketers can generate their own content, hire their agency to create the content or purchase from a third party provider. Marketers spend between ¼ and 1/3 of the advertising budget on creating content.
With consumers increasingly going online to research and purchase everything from prescription medications to automobiles, it should come as no surprise that shoppers are now purchasing major appliances and furniture online. The percentage of consumers who purchase these items online after researching them now stands at 31%.
If your restaurant clients are looking for more effective ways to reach consumers, consider suggesting a mobile campaign. Large operators such as Starbucks, Hardee’s and McDonald’s have turned to mobile coupons and text message campaigns to drive traffic. Here are a few details about how these campaigns succeed:
Many media companies have noticed the shift to digital advertising on the part of auto manufacturers. A quick review of GM’s plans shows exactly how crucial online marketing has become. A recent Advertising Age article points out:
We’ve previously noted that grocers are increasing their entertainment factor to entice consumers to step foot in the door. Often the entertainment involves demonstrations on how to prepare meals or use new kitchen appliances. Shoppers may soon have another reason to drop by the local grocery store and it’s all about meal assembly.
As the demographics of the US continue to shift, one detail remains unchanged: English is the language of business and commerce in the US. However, immigrants are coming to the workplace with limited English skills.
Of the 122,000 new consumer product goods introduced last year, just over 3% brought in sales exceeding $1 million. Here’s a list, ordered by category, containing the highest counts of newly introduced products in 2007: