Author: Kathy Crosett

Changes Could Bring Growth to Package Supply Industry

Packaging supply firms may be feeling the pinch of a slowing economy, but recent changes could give the industry reason to feel optimistic and to increase B to B marketing.

Help Your Confectioners Find a Market this Holiday Season

As we move into the holiday season, confectioners will be ramping up their marketing campaigns. At the manufacturer level, confectioners represent a diverse group when it comes to food production.

Nonprofits, Arts, and Marketing

Public appreciation for the arts remains the vanguard of white and often older consumers according to the latest study from the Wallace Foundation. This 125 page report emphasizes the importance of training children who will later become adult consumers of arts.

Marketing Employer-Based Retirement Plans

Human resources management and financial services firms face a double challenge when it comes to employer-sponsored retirement plans. The firms must first convince the employer that the extra expense associated with the plan is worthwhile and then they must convince employees to participate.

Digital Out-Of-Home Marketing Still Growing Rapidly

If there's one bright spot in the 2008 marketing picture, it's digital out-of-home (OOH) marketing. This category includes digital billboards as well as video ads displayed in malls and stores.

E‑Commerce Fulfillment – a Growing Industry

The e‑commerce industry has generated growth and change in related industries, especially fulfillment. The segment known as e‑commerce fulfillment providers (EFPs) represent a new twist on the warehousing and distribution business model. EFPs typically offer the following services:

Virtual World and Videogame Publishing Industry Continues to Grow

The videogame publishing industry continues to attract venture capital. Virtual World Management recently reported that nearly $500 million has been paid by venture funds to videogame publishers through the end of the 3rd quarter in 2008. Here's where some of the money has been invested:

The 5 Stages of Purchase Process When Going Green

Should marketers be doing more to educate consumers about going green? Would these efforts lead to higher sales? McKinsey consultants say yes. For all of the talk about consumer interest in purchasing green products, the numbers show the following:

Teen Spending Trends

In case you missed it, teens, along with the rest of us, cut back on apparel spending during the last 1–2 years. But Piper Jaffrey research shows there might be light at the end of the tunnel.

Local Trade SMBs are Launching Web Sites

Locally-owned small and medium-size businesses (SMBs) may be the last large group of holdouts when it comes to having a Web site. This has been especially true for trades businesses such as plumbers and carpenters. A Kelsey Group study finds that only about 1/3 of these businesses currently have Web sites.

Shift in Wine Distribution Channel Means Agency Opportunity

The US winery market continues to enjoy good times with a shipped product value of $12.5 billion in 2007. This figured translated into a retail value of $25.43 billion and when added to the value of 2007 imported wine of $4.57 billion, the US represents a $30 billion total wine market.

Health Insurance Companies Need an Image Campaign

The beleaguered health insurance industry is at the top of the list when it comes to consumer blame for high health care costs. According to a recent Harris Poll here's how consumers assign responsibility:

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