In-person, word-of-mouth, references used to be the preferred way to check out a new business in town. Now, consumers rely on reviews.
Author: Kathy Crosett
Is one of your New Year’s Resolutions all about how to improve your negotiating skills? The entire concept of negotiating may seem like a sham to you.
The toxicity of the workplace is a hot topic these days. In our current economic climate, employees don’t have to put up with a bad workplace environment.
Media reps used to advise clients to buy ad time during live sports programming. Consumers are still watching live sports, but they’ve added another must-see category to their TV viewing schedule: political discussion.
Do you have an employee on the team who’s constantly coming up with suggestions and ideas that don’t mirror your own? Some managers might feel these employees are deliberately challenging their authority.
If you’re lucky enough to have your dream team in place, the last thing you want to do is jeopardize it. As a leader, you’re also human and probably have a few behavioral tendencies you need to improve.
Local marketers still believe in the power of advertising. That’s one of the key findings in the 2019 Local Advertising Survey recently published by Borrell Associates.
Between 2019 and 2023, cinema advertising will grow from $1.0 to $1.1 billion in North America, according to PwC analysts. This 10% projected growth rate is great news for cinema media sales reps.
Nobody’s perfect, especially not managers. And employees know it.
Your B2C clients spend heavily on content marketing. They should be tracking which content forms are delivering the best ROI.
Will 2020 be the year of social media advertising? The format is set to take third place globally in 2019 ad spending.
If you’re working with clients that want to capture a bigger share of the online market, they need to attract attention during the holidays. This year, an increasing number of consumers will shop for holiday gifts online.