Author: Kathy Crosett

What Value Proposition Are You Offering Your Sales Rep Candidates?

The start of any new calendar year gets managers thinking about what they’d like to focus on or change. For many managers, the start of September serves as another key time.

Here’s How Your Clients Can Optimize Results Through Ads in Apps

Do consumers still download apps? And do they notice ads in those apps?

Sneak Peek At Top Marketing Formats for 2020

Are your clients asking whether they should be focusing on newer kinds of ad formats as they start planning for 2020? You can look like an expert when you discuss the results of The Mondo Creative & Digital Trends report.

Is Your Bottom-Line Mentality Trashing Your Team's Spirit?

Does it pay off to relentlessly focus on making your number, to engage your bottom-line mentality? Maybe not, according to research published by Baylor University.

Are You Scaring Candidates Who Should Be Applying For Your Open Position?

We all know we’re dealing with a booming job market right now. Maybe that partly explains why only a couple of barely qualified candidates applied for your open position.

Do You Know How Much Employee Satisfaction Impacts Customer Happiness?

If you've rolled out new products and services, but can get customers to buy more it's time to check out another key issue: employee satisfaction.

Half of SMB Owners Lack a Marketing Plan

Have you been met with the sound of silence after you ask prospects what their marketing plan is? This is the perfect opportunity for you to sell them advertising and marketing services.

Out-of-Home Advertising Demand Soars

Marketers see the impact that out-of-home advertising brings to the bottom line. That’s why they boosted spending to the format’s highest growth rate in over a decade.

Auto Dealers Can Boost EV Sales by Marketing to Younger Consumers

We’ve heard plenty about how digitally enabled consumers plan to buy everything online. It turns out that automobiles may be the exception.

These Compensation Program Features Will Motivate Your Reps

Did you know the average sales manager hopes to grow revenue by 6% this year? And, about 57% of sales managers believe they can make their goal in 2019.

Does Your Super-Engaged Employee Have the Potential to Become Toxic?

How could you have been lucky enough to score a dedicated and devoted employee? As you are asking this, remember that in some work cultures, certain highly engaged employees can quickly become toxic.

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