“Asian Americans are among the most digitally enabled and tech-adopting consumers in the country, and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy, reports Nielsen. This process is often described as the path to purchase. Brands able to connect with Asian American consumers along this path can form mutually beneficial relationships with a powerful consumer group, while also peeking around the corner at the future of consumption among all consumers.”
Author: Rachel Cagle
Do you get that special feeling when you find a prospect who fits the description of your ideal target candidate? They’re in the same field of business as many of your other clients, they’re in a position of buying power, and there’s plenty of contact information for them. Your solution will be perfect for them! Get out of that mindset.
Hansen Lighting, an industry leader and pioneer in lighting products for homes, community, business buildings and schools, recently completed research that proves the advantages of healthy lighting. The company’s recent experiment with children ages 4-5 years resulted in improved scores in attention span, resilience, group engagement, and cooperation.
“Americans were expected to spend $6.9 billion on food for Fourth of July cookouts and picnics in 2018, according to the annual survey released by the National Retail Federation and Prosper Insight & Analytics. That’s the second-highest amount in the history of the survey and per-person spending is up.”
Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?
Safety is a top priority when a new baby arrives in the family, but new research commissioned by Michelin North America, Inc. (Michelin), indicates parents are overlooking a critical safety gap when it comes to hitting the road with their most precious cargo. The overwhelming majority of car-owning parents surveyed say their children’s safety is important to them, but only about a third (37%) claim to have checked their tires to ensure they are safe.
“As you age, it’s normal to become less limber, reports Harvard Health Publishing. Your muscles shrink and your tendons lose their water content, which makes your body stiffer. But add in less activity from a sedentary lifestyle and your lack of flexibility can become even worse.”
“The evolved beauty consumers of today are more informed, engaged and connected than ever before, reports Nielsen. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty.”
“Buoyed by a growing economy and stock market gains, more Americans are feeling confident about their ability to afford a comfortable retirement, according to a long-running national survey released this week. Still, there are big gaps in confidence between workers who have a retirement plan, such as a 401(k), and those who don’t, according to Consumer Reports.”
There are a lot of SEO tips to remember out there, but which ones are effective? According to a Search Engine World article by Manish Dudharejia, the tactics you should be using don’t always line up with what Google recommends.
“Pet is now more than a category, reports Drug Store News. It’s a topic that connects to consumers so viscerally that its power has gone well beyond the pet aisle. It holds the key to customer engagement across the store.”