Author: Rachel Cagle

Political Campaign Promoters to Target Voters of All Ages

“Midterm voter turnout reached a modern high in 2018, and Generation Z, millennials and Generation X accounted for a narrow majority of those voters, according to a Pew Research Center analysis of newly available Census Bureau data.”

Why Cross-Platform Marketing is Critical to Both B2B and B2C Businesses

Emotionally-driven customers of either business type find the customer journey extremely important. However, with a slew of both traditional and digital marketing efforts driving the buying process, it can be difficult for businesses to effectively track the customer journey and, therefore, provide further personalization.

4 Ways around Common Sales Objections

You product or service could be absolutely perfect for your prospect. It could fulfill every need, be a good price, and you got along with them swimmingly. But, even with all that, if a prospect says that now’s just not the time, what can you do? A lot, actually, writes Leslie Ye in a recent HubSpot article.

If You Want to Raise Awareness, Use TV Ads. Here’s Why

Advertising isn’t just a reminder of a product or service’s existence. According to TVB’s Purchase Funnel 2019 study detailed by BusinessWire, 96% of consumers aren’t even aware of products or services until they see ads.

Younger Americans Prefer Mini-Vacations

“Last year, two-thirds (66%) of Americans took at least one trip shorter than five nights, driven by younger generations (72% of millennials and 69% of Gen X’ers, vs. 60% baby boomers), according to a new Ipsos poll. For some, these short breaks are the longest vacations they take: about three in ten Americans (29%) indicated their longest trip last year was lasted less than five nights.”

Targeting the 13% of Americans Who are Women’s Soccer Fans

Soccer’s popularity continues to grow, with 44% of adults worldwide who are either interested or very interested in the sport, according to a report by Nielsen. Of that 44%, 36% are interested in women’s soccer. That’s 16% of the world’s population, or 314 million people (the equivalent of the number of golf fans).

Self-Service Makes up 60% of Car Wash Profits

“Up until a few years ago, wand-bay type car wash properties had declined and fallen out of favor with new investors as well as existing owner/operators. Now that the economy and car wash industry are growing again, this may be a good time to revisit the self-service business model, reports Cash Wash Magazine.”

Doctors to Promote Availability of Cervical Cancer Screening Exams

“Medical advancements have allowed doctors to prevent cervical cancer and detect it early, says Mark Schiffman, M.D., M.P.H., a senior investigator with the National Cancer Institute. ‘Of all the cancers,’ he says, ‘this one, we know what we’re doing.’ But many women may still have questions about the best way to get screened, how often to get screened, and when to start screening or get vaccinated, says Consumer Reports.”

Why Transparency is Better than Perfection in Sales

Dishonest. It’s one of the words you want to be described as the least while pitching a sale, but is probably how you’re coming off if you’re trying to paint your product or service as perfect, no matter what. That’s the advice Todd Caponi gives salespeople in a recent SellingPower article.

Americans Believe Fake News is a Bigger Problem than Violent Crime

“Many Americans say the creation and spread of made-up news and information is causing significant harm to the nation and needs to be stopped, according to a new Pew Research Center survey of 6,127 U.S. adults.”

Here’s How to Get Your “Just Checking In” Emails Answered

If you’re sick of writing, “Just Checking In,” as the subject line of every outreach email you send to clients, guess what; they’re probably just as sick of reading it.

Retailers to Tout Robotic and Stick Vacuum Cleaner Offerings

“The ten fastest growing home environment appliances in 2018 were all robotic and stick vacuums. These two categories, representing a combined $1.5 billion in sales during the 12 months ending March 2019, are driving electric floor care growth and significantly outpacing the upright vacuum category. Robotic and stick vacuums are expected to continue this trend through 2021, according to the new Electric Floor Care Home Trends Report from The NPD Group.”

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