Author: Rachel Cagle

Why You Should Covet Out-of-Office Email Messages

Do you get disappointed when you email a prospect and get an out-of-office message in return? Those messages are full of useful information, as Matt Benati points out in a recent HubSpot article.

Women Care More about a Bra’s Comfort than Looks

"Comfort and support continue to be the top influencers when women in the U.S. are choosing which bras to purchase for themselves, according to The Bra Evolution, a new report from The NPD Group. The perception that a bra ‘is sexy’ is much less important, ranking eighth on the list of purchase influencers."

Office Supply Retailers to Promote Move-Related Offerings

"While back-to-school season is already top-of-mind in some areas of the U.S., summertime also represents the height of moving season (May — September), and both factors influence sales of office supplies."

Are Your Clients Skimping on Multicultural Ads to Their Detriment?

Hispanic Americans, African Americans, and Asian Americans make up 18.1%, 13.4%, and 5.8%, respectively, of consumers in the U.S., according to PQ Media and ANA AIMM’s U.S. Multicultural Media Forecast 2019. Yet, the marketing revenue for all of these demographics combined last year was only 5.17%.

Boat Dealers to Target Millennials and Budget-Conscious Consumers

While the price of a personal watercraft (PWC) has historically hovered around $10,000, in recent years companies have begun offering less expensive, basic units to appeal to millennials and budget-conscious consumers.

Spas to Promote Age-Appropriate Services

"Thinking of heading to a spa? Be cautious: The massage you enjoyed in your 30s could do some damage in your 80s, and risking an infection for a pedicure may no longer seem worth it, says Consumer Reports."

Cybersecurity Experts Can Sell Solutions to Employees Working from Home

As work-life and technology continue to evolve, a growing number of small business owners find themselves adopting remote work policies or "WFH" perks. However, their employees, who use company platforms and networks in popular locations such as coffee shops and airports, are more susceptible to the risk of an online attack.

This Step Influences 88% of Future Sales

After closing a sale, you may be tempted to just sit back and relax after a job well done. The thing is, you’re not done yet, and you won’t be until your sales relationship with that client ends.

Hotels to Promote Their Quality Beds to Business Travelers

According to a new survey from luxury bedmaker DUX, only about one-third (34%) of Americans say they sleep better in a hotel room. The survey was conducted online by The Harris Poll for DUX from June 18–20, 2019, among 2,060 U.S. adults.

Financial Planners to Council Retirement Planners on How To Spend Wisely

"You’re probably seeing a lot of pictures of old people on social media as the latest craze over the 'FaceApp Challenge' has children looking like seniors. This latest obsession of aging yourself may seem like a cool thing to do, but how do people really feel about getting older, asks Ipsos?"

The Device Exposing Users to 4 Ad Types (it's not a Smartphone)

Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.

Why Dealerships Should Promote Leasing Electric Vehicles Instead of Buying

"For most American car shoppers interested in a pure electric vehicle (EV), the technology can present a host of unfamiliar considerations, says Consumer Reports. For that reason, CR believes leasing, rather than buying, makes the most sense."

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