Author: Rachel Cagle

4 Ways to Keep Your Sales Process from Becoming Obsolete

If, “You can’t teach an old dog new tricks,” is ever uttered by a salesperson, it signals the beginning of a downward spiral in their career. Salespeople need to stay on top of their professional development, always doing what they can to stay ahead of the curve so that their methods don’t become predictable and boring.

Retailers to Promote Fine Watches to Younger Consumers

"Consumers are changing how they wear watches, and total watch market sales have risen 17% to $9.5 billion in the 12 months ending June 2019. Smartwatches have driven much of this growth, but an increasing number of consumers under 35 years of age are embracing the fine watch segment, according a new report from The NPD Group, How Watch Customers Tick — from Smart to Luxury."

2020 Social Media Trends Advertisers Need to Act On

Big changes are in the works for how businesses plan to use social media to interact with consumers in the coming year. According to a MediaPost article by Oliver Yonchev, there are a few trends in particular that advertisers need to be aware of.

Consumers Will Invest in These Home Remodeling Projects

Homeowners who decide to undergo a home improvement project, whether it be interior or exterior modifications, often find that the task was worth the investment and time, according to a new report from the National Association of Realtors, with insights from the National Association of the Remodeling Industry.

Target Millennials with Experiences, Not Ads

Experiences are nearly always more memorable than a fleeting advertisement. That’s why 77% of marketers believe that experiential marketing is a crucial part of their clients’ brand strategies, according to the Forbes article, “Experiential Marketing Is The Future of Retail.”

Mechanics to Attract New Customers Through Payment Plans

"Payment plans for automotive repairs turn new customers into repeat customers, reports Modern Tire Dealer. 'It’s something you want to offer your clients when they don’t have the money,' says Jenny Moran, who handles the auto service payment plans for Mac Wheels and Tires LLC in Salt Lake City, Utah."

Coffee Shops to Promote the Health Benefits of Coffee

'The most important thing we’ve learned about coffee over the past 20 years is that there’s very little indication that it’s bad for you,' says Edward Giovannucci, M.D., a professor of epidemiology and nutrition at the Harvard T.H. Chan School of Public Health. 'If anything, there’s more evidence that it may be healthy to drink.'”

Retailers to Promote the Savings of DIY Home Security Systems

"Property owners have long put up with the pricey multiyear contracts, extensive wiring, and ugly sensors that home security systems have traditionally required. But today’s do-it-yourself security systems are changing all that, says Consumer Reports."

Are Your Apologies Actually Provoking Clients to Leave?

Apologizing is an art form that is the backbone of customer service when things take a turn for the worst. Yet, many people don’t know how to effectively apologize to their customers, therefore potentially jeopardizing that business relationship.

Music Lessons can Also Benefit Students in Other Classes

"When the dust settles on those first chaotic weeks of getting kids back to school, parents turn their attention to a bigger challenge: how to help their child make the most of this academic year and the years to come."

Men Regularly Purchase These Grooming Products

"Are men going to save the day? With sales of women’s beauty products relatively stagnant over the last few years, many industry officials are turning to the men’s grooming industry as a savior of sorts, reports Drug Store News."

2 Make-or-Break Aspects of Voice SEO

Search engine optimization (SEO) is no longer limited to normal searches. Advertisers need to be prepared for the rising popularity of voice search.

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