Author: Rachel Cagle

Airlines to Promote Loyalty Program Clarity

Many airline loyalty programs are failing to deliver on their intended purpose because members do not understand how to redeem the awards they accumulate. According to the J.D. Power 2019 Airline Loyalty Program Satisfaction Study, nearly half (45%) of program members say they do not understand how to redeem their miles and/or points. This lack of understanding has a significant negative effect on overall customer satisfaction.

Doctors to Promote Eating Disorder Awareness and Services for Young Adults

"Researchers have reported a 'clear pattern of association' between social media use and disordered eating thoughts and behaviors reports Healio. Associations occur at younger ages than previously investigated, they noted in a study published in International Journal of Eating Disorders."

Retailers to Promote Lower Priced Smartphones

"While flagship smartphones that carry a hefty price tag are often at the forefront of technology news, data from The NPD Group’s new Mobile Phone Tracking service reveals that just under 10% of consumers are spending over $1,000 on their smartphones. Since these consumers will be the target audience for 5G devices, which typically hit the market around the $1,200 price point, this may bring into question how quickly consumers will chose to upgrade to 5G."

Day Spas to Promote the Life Benefits of Taking Time for Oneself

American business travelers multi-task more than their global peers, which can trigger a domino effect of creative suppression, according to a first-of-its-kind global survey produced by Marriott Hotels. Yet, the solution could be just a few deep breaths away; travelers reported that a brief recharge boosted productivity and their best work occurs during disconnected moments.

Financial Advisors Can Offer Services to Co-Habitating Couples

"As more U.S. adults are delaying marriage (or forgoing it altogether), the share who have ever lived with an unmarried partner has been on the rise. Amid these changes, most Americans find cohabitation acceptable, even for couples who don’t plan to get married, according to a new Pew Research Center survey."

Lack of Outreach Leads to Lower Holiday Sales

The best way for your clients to be top-of-mind during the busy holiday shopping season is to stay connected year-round to their current and potential customers, both on- and offline.

Rachel Cagle December 11, 2019 Media + Marketing

Pet Stores to Target Multicultural Pet Purchasers

More than half (54%) of American households have a pet, reports market research firm Packaged Facts in the new study Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition.

Doctors to Promote Insurance and Expertise

Kyruus announced findings from its third annual survey of 1,000 health care consumers focused on their decision-making processes and preferences when it comes to determining where and from whom to obtain care. The findings show that consumers are becoming increasingly self-empowered when evaluating their care options and that they continue to rank convenience and speed of access highly in their decisions.

Are Your Sales Emails Equivalent to Bad Driving Habits?

Achieving sales emails perfection is an art form, one that you must master. You’re not only trying to get your emails seen and responded to, you’re also taking a risk of scaring potential clients off for good.

Listing Artwork Prices Online Can Boast Sales

"This year is on track be another record-breaker for online spending and mobile shopping. Mike Steib, CEO of Artsy, says those online spenders are reaching for their phones not just to buy clothes or groceries, but to buy works of fine art, some costing six figures or more, reports Forbes."


Sell Smarter — Episode 24 — Refuel Yourself

Ever have a time when your energy is low and you just aren’t enjoying sales like you usually do? I’m C. Lee Smith and this is Sell Smarter.

You Probably Aren't Making the Most of Your Reviews

Getting reviews from your clients is only half the battle. Making sure they’re seen, and in the best light, is another beast entirely.

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