Author: Rachel Cagle

Many Parents Don’t Know When to Purchase New Car Seats

"Moving your child through the various stages of car seats can be expensive, especially with the average price of a new convertible seat right around $175, says Consumer Reports. The key question for parents, of course, is when to upgrade."

Using this Proven Marketing Method, the Customers Come to You

How would you rather develop a relationship with a business: Being disrupted by something you may find interesting, or interacting with the business of your own free will?

14% of Consumers Will Pay More for Low Carbon-Footprint Transportation

"A new global study by Ipsos, carried out on behalf of the World Economic Forum, on the topic of air travel environmental impact, shows one in seven global consumers (14%) would use a form of transportation with a lower carbon footprint than air travel even if it were less convenient or more expensive."

Amputation is Another Reason to Quit Smoking

Most smokers know cigarettes can damage their lungs, but all too often, they have no idea that smoking is also bad for their blood vessels.

Struggling to Inspire Sales via Presentations? Try This

How many times have you sat through a slideshow presentation that made you lose interest almost immediately? Probably too often. How are your sales presentations to your prospects and clients different than those other boring ones?

More Consumers are Buying Their Car Accessories Online

"Online dollar sales of automotive accessories — including appearance accessories, cargo management, exterior accessories, interior accessories, towing & hitch, and tire & wheel accessories — grew by 26% in the 12 months ending April 2019, according to The NPD Group's Checkout E‑commerce Tracking. Additionally, 34% of online dollar volume during the same time period resulted from sales within these six accessory categories."

70% of Americans will Celebrate Halloween

"Last year, Halloween spending reached $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers planned to celebrate in 2018, and they spent an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets)."

Advertising the Best Times to Book Holiday Travel

When it comes to booking airfare, common sense says to plan ahead in order to get the best deals. But the sweet spot for flights can vary, with seasonality, travel dates and other factors all influencing price.

Ask 3 Questions to Master Video Ad Effectiveness

If your clients want to run online video ads, they have a lot of choices. Which platforms they should use depend on a few things, reports Pixability.

Drivers Give Their Vehicles More Checkups than Their Bodies

While the temperatures may be starting to cool down, things are just starting to heat up between Americans and their cars as the majority admit to having strong feelings of love toward their personal vehicles, according to a new Cars​.com national survey.

Consumers Buying More Superfoods for Medical Purposes

"While it is commonly understood that good nutrition promotes general health, consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group. NPD finds that about a quarter of U.S. adults are trying to manage a health or medical condition by making healthy food and beverage choices."

sell-smarter

Sell Smarter — Episode 21 — Avoiding Autopilot Sales

What’s the number one objection most salespeople face today?

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