Persuasiveness is an ability most salespeople long for. You may think it’s a natural born gift that some people have and some don’t. However, persuasiveness is something you create; not a trait.
Author: Rachel Cagle
"Late summer/early fall is the right time to get your yard and house in order because come winter, small problems can turn into expensive nightmares, says Consumer Reports. 'A little bit of preventive maintenance now will help you avoid big hassles in the future,' says John Galeotafiore, who oversees CR’s testing of outdoor power equipment and other home gear."
"Beyond the buzz created around the early release of Starbuck’s Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. American’s consumption habits are shifting across the beverage industry, and consumers are increasingly seeking their next caffeine fix from chilled, on-the-go coffee options over energy drinks and carbonated soft drinks."
It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.
"Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics."
African Americans are 43% more likely than other Americans to say that they like to have a lot of gadgets, according to the Nielsen report “It’s In The Bag: Black Consumers’ Path To Purchase.” This should give advertisers more peace of mind knowing they have a ton of options when advertising to African Americans.
"The self-care movement is playing a key role in reshaping health care in a way that drug store retailers and manufacturers can’t afford to ignore. Recent data from The Conference Board Global Consumer Confidence Survey, in collaboration with Nielsen, shows that 18% of Americans reported health as a top concern, next only to the economy (22%) and immigration (19%)."
In-person sales presentations can be nerve-wracking, especially if you’re meeting with a prospect you’ve only briefly spoken with. It can be difficult to appear confident and conceal any anxiety you may be feeling.
Things go wrong; it happens. That’s a fact you have to accept quickly. An angry customer doesn’t want to hear what has gone wrong, especially if you have made promises and then broken them in the past.
"Sustainability, which by definition is the avoidance of the depletion of natural resources in order to maintain an ecological balance, is a much talked about topic today and is used in a broader sense to mean environmental consciousness or earth-friendly. In the food and beverage and foodservice sectors, many grocers, food manufacturers, and restaurant operators are initiating sustainability efforts as socially responsible corporate citizens and to support consumer interests."