Author: wpengine

When to Put On the Brakes

Is speed causing your sales to falter? While we live in a very fast-paced world, in regards to business, there may times during the sales process that moving too fast equals the death of a sale.

Avatar April 3, 2009 Newsroom Tags:

Make the Most of Your Time

The author of a recent article on makes a wise observation in his first line: “The person who coined the phrase ‘time is money,’ must have been a sales rep paid on commission.”

More Selling Tips for Recession Conditions

“…in a recession ‘value’ takes on a different meaning in the eyes of the client,” writes sales consultant Paul Collins in a recent article for Rain Today. Collins presents eight tips to boost your business’s value during this rough economic time.

An Acronym to Sell By

LOL. BRB. ROTFL. Among many others, these acronyms have crept into our daily lexicon. I recently came across a blog post by Dave Brock, a sales consultant, who introduced me to a very important acronym in the sales industry: WIIFM.

Lead With A “Can Do” Attitude

It’s a challenge to find good news lately, particularly if your industry, or especially your company, is struggling. Despite the recent woes facing many salespeople today (a time when buyers just aren’t buying), one communications coach is offering some advice: Be upbeat!

Retain Your Job During A Recession

Approximately half of Americans are worried about losing their jobs. Are you one of them? Executive sales coach Keith Rosen recently wrote the first article of an eight-part article series on how employees can keep their jobs in this rocky business climate.

Sales Inspiration From An Unlikely Source

A recent Rain Today article caught my eye because of a unique metaphor employed by the author.

Avatar March 11, 2009 Newsroom Tags:

Time For the Industry to “Get Creative,” Says Group M CEO

Agencies need to step up to the plate and lead. That was the message delivered by Marc Goldstein, Group M’s CEO-North America at the 4A’s Media Conference.

Avatar March 6, 2009 Newsroom Tags: , ,

Use Down Time to Do Some Good

While some advertisers are putting the brakes on spending, this may be a good time for your agency to look towards bulking up other streams of revenue.

Tweet Me Right: Mastering Social Networking

Does your agency Twitter? Or have a Facebook profile? If not, your agency could be missing out on a lot of free and far-reaching promotion, networking opportunities, and chances to build strong professional relationships.

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