Viral marketing can be a powerful new business development tool for advertising agencies.
It’s likely, given today’s economic climate, that at least one client may ask for a discount on services. How should you respond without devaluing your agency’s services?
While you may be spending February 14th showing your significant other how much you love and appreciate him or her, have you taken the time to show your feelings of appreciation to your clients?
December 2008 saw a huge cut in ad industry jobs: 18,700 jobs were cut in the month alone, bringing the industry total to 65,100 during this current recession.
Last month, two big tech events took place: Macworld and the Consumer Electronics Show. Each show drew media attention, and the keynote speeches were analyzed, dissected, and reported through media outlets all over the world.
A new study reveals that only 23% of chief marketers feel that their advertising agency exceeds their expectations for customer service, while 22% say their agencies need improvement when it comes to innovation.
This is a time of job upheaval for many Americans, not to mention for many employers too.
Whether making a cold call or leaving a voicemail for a client, make sure you’re giving it your full attention.
Marketing strategist Ardath Albee wants more businesses to listen to their clients and prospects. “Surface listening,” which is based solely on self-interested gains, just won’t cut it in 2009, and he urges companies to connect with clients on a deeper level.
We’ve all heard of six degrees of separation. Business consultant Jennifer Capella takes this idea and applies it to the professional world in her article “Leveraging The Six Degrees of Separation.”
A recent survey revealed just how much pressure chief marketing officers are facing.