Auto Dealers to Promote More Vehicle Technologies, Satellite Radio

Imagine being able to have your auto technician tell you what’s wrong with your car while it’s still parked in your driveway. This may soon be  commonplace  in auto service as manufacturers roll out remote vehicle diagnostics technology. Manufacturers are also preparing to introduce other vehicle technologies which will be heavily marketed as key selling points.

As technology plays a bigger role in everyday life, consumers want to see new advances built into their cars and trucks. Automakers have already rolled out several vehicle technologies and the most popular features with consumers, even after the cost is revealed, are:

  • Remote vehicle diagnostics: 55%
  • Non-​branded premium sound system: 52%
  • Wireless connectivity system: 50%
  • Rear-​vision camera system: 46%
  • Blind spot detection: 45%

J.D. Power and Associates analysts also report that 18-​to-​25-​year-​olds have a huge interest (57%) in wireless connectivity. Not surprisingly, the study reveals that 86% of smartphone owners are using these devices in their cars and trucks and need wireless connectivity to keep their hands free as more states pass laws regulating mobile phone use for drivers.

The popularity of satellite radio continues to grow. Over half, 54% of vehicle owners who have a free trial period for this media format say they’ll ‘definitely’ or ‘probably’ pay $12.95 per month to have this technology in their next car or truck.

And the multi-​functionality of  smartphones could expand again. Over half of smartphone owners say they would pay $300 for technology, along with an app, that would give them the capability to remotely start their cars, unlock doors and open trunks.

With so many new features on the horizon, auto manufacturers and dealers will be rolling out new ad campaigns.

[Source: More than Half of Car Owners Interested in Remote Vehicle Diagnostics. JDPowerandAssociates​.com. 27 May 2011. Web. 10 Jun. 2011] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.