Changes in maintenance schedules due to advanced vehicle and fluid technology have changed vehicle service needs. Most motorists manage oil-change services appropriately but miss other critical maintenance items, according to a survey of AAA's nationwide network of Approved Auto Repair shops.
Eighty-eight percent of repair shops find that motorists frequently skip brake fluid service. Other commonly missed items noted by repair providers include proper battery checks (82 percent), transmission fluid maintenance (81 percent), tire maintenance (78 percent) and engine coolant (77 percent).
"The expansion of onboard maintenance reminder systems – which often cover oil-change services – appears to help consumers stay on track with oil maintenance," John Nielsen, AAA's managing director of Automotive Engineering and Repair. "Many important services that are not typically detailed by those systems are often missed by consumers."
In the past, vehicle maintenance needs were relatively simple and consistent across automakers. Today's engineering advancements require less maintenance at less frequent intervals. Examples include oil-change intervals now recommended at 5,000 to 10,000 or more miles, transmission fluids designed to last 100,000 miles and sealed batteries that never need to have fluid added. Even with these advancements, vehicles still require routine services that are important to maintaining the performance and safety of the vehicle.
"Poor maintenance of brake fluid is a critical safety concern. All brake fluid attracts moisture, which can cause the fluid to perform poorly. Lack of maintenance can lead to contaminated fluid, corroded parts and increased stopping distance," says Greg Brannon, AAA's director of Automotive Engineering. "Motorists may not be aware of maintenance requirements for brake fluid, or their vehicle's manufacturer may not recommend a specific interval for replacing the fluid."
To ensure your vehicle is properly maintained, AAA recommends that motorists:
- Read the maintenance requirements set by your car's manufacturer in the owner's manual. There is no longer a "standard" maintenance schedule for vehicle services – including brake fluid. Each automaker has different requirements, making your owner's manual the most accurate resource.
- Inspect brakes as recommended in your owner's manual, or sooner if you notice pulsations, pulling, noises while braking or longer stopping distance. Correct minor brake problems promptly. Check your owner's manual to see if the brake fluid should be changed at a specific interval. If no interval is specified for brake fluid service, AAA suggests flushing the system every two years or anytime the brake system is serviced.
- Follow the recommendations of in-vehicle maintenance reminders, as they have the best information to determine maintenance needs for your vehicle because they account for how you actually drive. However, many reminder systems do not specifically cover maintenance operations that need to be performed on a time or mileage basis – such as brake fluid and coolant flushes or timing-belt replacement.
- Enlist the help of a trusted repair provider to keep vehicle maintenance on track. Quality repair shops will help motorists schedule and budget for necessary maintenance services. Find a quality repair provider through AAA's Approved repair network by visiting AAA.com.
AudienceSCAN data indicates that, in the next year, 38% of U.S. adults will pay for routine auto maintenance like an oil change. About 36% of these consumers say they'll also pay for a car wash or auto detailing service, a rate which is 121% higher than average consumers. These audience members may be spending heavily on their cars because they like to travel. At least 41.9% enjoying traveling across the U.S. Because these audience members are into their cars, marketers might want to use radio ad campaigns to reach them. At least 17.2% of these adults have started an online search as the result of a radio ad they've heard in the past year.
AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports in AdMall.