B to B Lead Generation Activity Set to Increase

When the economy sags, some marketers may cut ad spending. Others spend more. A recent survey by BtoB magazine indicates that nearly half of business marketers plan to increase their lead generation spending between now and the end of the year.

Here are the details on what percentage of the marketing budget will be spend on lead generation:

  • 10% — 23.8% of firms
  • 11–25% — 28.6% of firms
  • 26–40%  — 22% of firms
  • 41–60%  — 14.7% of firms
  • 61+% 11% of firms

Share this data with your BtoB clients and review their long range goals. Should they be spending more on lead generation efforts?

BtoB Magazine release, 5.30.2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.