B to B Marketing to the C Level

If you’re trying to help your clients grab the attention of C‑level executives who run the nation’s largest companies, the recent Ipsos MediaCT release tells you where to make media buys.

Here’s where CEOs turn for business news:

  • National newspapers 19.7%
  • Cable TV 14.5%
  • Internet 13.2%

Here’s where CEOs turn for business help:

  • Business magazines 38.3%
  • Internet 30.2%
  • National newspapers 17.9%

Of course, CEOs don’t make decisions in a vacuum. Check out the rest of the report to see how the business elite and other C‑Level executives use media and then put together a media buy that ensures decision-​makers will see your clients’ products and services.

The Iposos MediaCT U.S. Business Elite Study, April 2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.