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70% of Americans will Celebrate Halloween
"Last year, Halloween spending reached $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers planned to celebrate in 2018, and they spent an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets)."
Advertising the Best Times to Book Holiday Travel
When it comes to booking airfare, common sense says to plan ahead in order to get the best deals. But the sweet spot for flights can vary, with seasonality, travel dates and other factors all influencing price.
Drivers Give Their Vehicles More Checkups than Their Bodies
While the temperatures may be starting to cool down, things are just starting to heat up between Americans and their cars as the majority admit to having strong feelings of love toward their personal vehicles, according to a new Cars.com national survey.
Consumers Buying More Superfoods for Medical Purposes
"While it is commonly understood that good nutrition promotes general health, consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group. NPD finds that about a quarter of U.S. adults are trying to manage a health or medical condition by making healthy food and beverage choices."
Restaurants to Target Customers Using Limited-Time Email Ads
"Whether it’s the return of Pumpkin Spice Lattes in the fall or the green shakes that herald the coming of spring, consumers buy into these annual traditions and the sense that these offerings — like colorful fall leaves and spring flowers — are here for only a short time."
Women Want Skin Care Products that Use Clean Ingredients
U.S. women are increasingly turning to online research to better understand the ingredients in, and the brands behind, their facial skincare products, according to recent data released in the Women’s Facial Skincare Consumer Report from The NPD Group.
Adult Day Care Centers can Target Caregivers
"More than half of working caregivers feel they have to compromise within their careers to care for aging parents, according to a new survey by Home Instead. Inc., franchisor of the Home Instead Senior Care network. In addition, 43% of working caregivers feel their career growth has suffered as a result of the sacrifices they've made to provide care and support."
Marketing Mail-In DNA Tests
"About one-in-seven U.S. adults (15%) say they have ever used a mail-in DNA testing service from a company such as AncestryDNA or 23andMe, according to a new Pew Research Center survey. Most of them say they did so to learn more about their family origins, and a notable share say the results surprised them."
Dentists to Promote Connection Between Oral Health and Improved Cardio Health
"Taking good care of your teeth — including twice-daily brushing and at least yearly professional cleanings — seems to be linked to better heart health, according to a study in the April 7 European Heart Journal."
Nearly Half of Consumers to Purchase Smart Home Devices in 2019
Parks Associates announced the topics and call for papers for the 14 annual CONNECTIONS Summit: Smart Home Business Models and Strategies, taking place January 7, 2020, on the first day of CES 2020 in Las Vegas. The event features sessions on smart home, sales channels, connected health, and home security and will conclude with a networking reception where analysts, session speakers, and VIP CES attendees mix to discuss the state of the market.
Women Care More about a Bra’s Comfort than Looks
"Comfort and support continue to be the top influencers when women in the U.S. are choosing which bras to purchase for themselves, according to The Bra Evolution, a new report from The NPD Group. The perception that a bra ‘is sexy’ is much less important, ranking eighth on the list of purchase influencers."
Office Supply Retailers to Promote Move-Related Offerings
"While back-to-school season is already top-of-mind in some areas of the U.S., summertime also represents the height of moving season (May — September), and both factors influence sales of office supplies."
