August 19, 2019

Broadband Carriers to Promote 5G Services to Rural Residents

"Despite the growing popularity of connected devices in the home, including smart devices, streaming media players, and smart TVs, a new report from The NPD Group reveals that 31% of U.S. households do not currently have a broadband connection (25Mbps per second download speed or greater). This equates to roughly 100 million consumers, totaling nearly one-third of the U.S. population, and the vast majority of these consumers are in rural markets."

August 16, 2019

Fit and Feel Are Prime Benefits for In-Store Kids’ Apparel Shoppers

"The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55% of consumers to choose shopping in-store rather than online, reports The NPD Group. When shopping for clothing in-store, 79% of adult consumers try on the items before buying, all or most of the time (42%) or some of the time (37%), according to NPD’s apparel industry research."

August 15, 2019

Bookstores to Promote Their Celebrity Book Club Selections

"At a time when book discovery is challenging because of the amount of content clamoring for attention, celebrity book clubs are playing an important role in spurring sales for listed titles. According to global information company The NPD Group, the volume of the sales bump varies with the celebrity’s level of popularity, but having a book selected by a celebrity reader with a big following can result in a huge increase exposure and sales."

August 14, 2019

Even Meat Eaters are Fascinated by Veggie Burgers

"Plant-based and veggie burgers are increasingly finding their way on to quick service restaurants (QSRs) menu boards and customers are responding. There were 228 million servings of veggie burgers and veggie sandwiches ordered at QSRs in the year ending May, up 10% from a year ago, reports The NPD Group."

August 9, 2019

Retailers to Promote the Comfort of Their Clothes

"Total U.S. apparel spending will continue to dip in 2019, but a rebound will follow in 2021, according to The Future of Apparel, a new report from The NPD Group forecasting growth and declines across key apparel categories. Sweats, swimwear, sleepwear, and dresses are forecast to be the primary sources of industry growth over the next two years."

August 8, 2019

Adult Day Care Services to Advertise Programs for Lonely Seniors

"Americans ages 60 and older are alone for more than half of their daily measured time, which includes all waking hours except those spent engaged in personal activities such as grooming. All told, this amounts to about seven hours a day; and among those who live by themselves, alone time rises to over 10 hours a day, according to a new Pew Research Center analysis of Bureau of Labor Statistics data."

August 5, 2019

Younger Consumers Pay Premium Prices for Headphones

"According to NPD’s Checkout E-commerce data, online technology spending in the U.S. increased 10% in the 12 months ending March 2019 compared to year ago. But while consumers are increasingly shopping online, consumers aged 18-34, 35-54, and 55+ are prioritizing their spend across major technology categories differently."