Sep­tem­ber 13, 2019

70% of Americans will Celebrate Halloween

"Last year, Hal­loween spend­ing reached $9 bil­lion, the sec­ond high­est Hal­loween spend­ing seen post-reces­sion. Con­sumers are ready to cel­e­brate and shop to kick off the fes­tiv­i­ties. NRF and Prosper’s annu­al Hal­loween Spend­ing Sur­vey found that sev­en in 10 con­sumers planned to cel­e­brate in 2018, and they spent an aver­age of near­ly $90 per per­son. Cel­e­brants plan to pur­chase every­thing from dec­o­ra­tions to can­dy to cos­tumes (even for beloved pets)."

Sep­tem­ber 10, 2019

Consumers Buying More Superfoods for Medical Purposes

"While it is com­mon­ly under­stood that good nutri­tion pro­motes gen­er­al health, con­sumers are becom­ing increas­ing­ly aware of how their food and bev­er­age choic­es can help them man­age and, in some cas­es, reverse cer­tain med­ical con­di­tions, accord­ing to health and well­ness research by The NPD Group. NPD finds that about a quar­ter of U.S. adults are try­ing to man­age a health or med­ical con­di­tion by mak­ing healthy food and bev­er­age choic­es."

Sep­tem­ber 5, 2019

Adult Day Care Centers can Target Caregivers

"More than half of work­ing care­givers feel they have to com­pro­mise with­in their careers to care for aging par­ents, accord­ing to a new sur­vey by Home Instead. Inc., fran­chisor of the Home Instead Senior Care net­work. In addi­tion, 43% of work­ing care­givers feel their career growth has suf­fered as a result of the sac­ri­fices they've made to pro­vide care and sup­port."

Sep­tem­ber 4, 2019

Marketing Mail-In DNA Tests

"About one-in-sev­en U.S. adults (15%) say they have ever used a mail-in DNA test­ing ser­vice from a com­pa­ny such as Ances­tryD­NA or 23andMe, accord­ing to a new Pew Research Cen­ter sur­vey. Most of them say they did so to learn more about their fam­i­ly ori­gins, and a notable share say the results sur­prised them."

Sep­tem­ber 2, 2019

Nearly Half of Consumers to Purchase Smart Home Devices in 2019

Parks Asso­ciates announced the top­ics and call for papers for the 14 annu­al CONNECTIONS Sum­mit: Smart Home Busi­ness Mod­els and Strate­gies, tak­ing place Jan­u­ary 7, 2020, on the first day of CES 2020 in Las Vegas. The event fea­tures ses­sions on smart home, sales chan­nels, con­nect­ed health, and home secu­ri­ty and will con­clude with a net­work­ing recep­tion where ana­lysts, ses­sion speak­ers, and VIP CES atten­dees mix to dis­cuss the state of the mar­ket.

August 30, 2019

Women Care More about a Bra’s Comfort than Looks

"Com­fort and sup­port con­tin­ue to be the top influ­encers when women in the U.S. are choos­ing which bras to pur­chase for them­selves, accord­ing to The Bra Evo­lu­tion, a new report from The NPD Group. The per­cep­tion that a bra ‘is sexy’ is much less impor­tant, rank­ing eighth on the list of pur­chase influ­encers."