Why Audience Segmentation in Media Campaigns Matters for Your Client
Marketing TipsIf your client expects one ad to appeal to every audience out there, they’re sorely mistaken. No one views everything the same. That’s why audience segmentation in media is important. Here’s what you need to know.…
Are Your B2B Clients Investing in the Best Digital Campaigns?
Marketing TipsIs your B2B client creating ads that will gain and hold the attention of potential customers? Should they be creating digital campaigns? Traditional? What messaging should they use? Let’s find out.…
Is OTT Video Advertising Better than Traditional TV?
Marketing TipsAre consumers still watching traditional TV anymore? It seems like streaming services have taken over viewers’ TV screens. So, should your client focus their efforts on OTT video advertising? Traditional TV ads? Both? Let’s discuss.…
Outperform Sales Forecasts by Targeting Audiences with the Right Media
Marketing TipsWith a 2023 holiday spending increase forecast of only 3% nominal growth (1% real growth) over 2022, your clients have their work cut out for them. That’s because, in the past ten years, the average growth rate was 5.4% according to…
These Types of Email Marketing Boost Click-to-Conversion Rates
Marketing TipsThere’s a reason almost every business out there uses email ads. They get results. According to a report by Omnisend, brands that use email ads earned an average of $72 for every $1 spent on their efforts. That being said, not all…
Why Shorter Formats Rule When Video Marketing for Business
Marketing TipsVideo marketing for business can be tricky to master. How long should they be? What messages will resonate well with consumers? Are videos even worth the time and effort? Let’s get you the answers to those questions and more.…
Social Media Interaction and AI Predicted to Drive 2023 Holiday Sales
Marketing TipsWant to make your client’s 2023 holiday campaign as effective as possible? There are two trends you need to incorporate into your strategy: social media interaction and AI.…
How to Use AI to Reduce Paid Social Media Advertising Costs
Marketing TipsAI can save agencies and media sellers money, and not by replacing the human workforce like so many people are afraid of. In actuality, AI reduces paid social media advertising costs by handling the tasks you and your team are tired of.…
Why Performance Marketing Delivers Results for More Than Your Client’s SEO Program
Marketing TipsEven with organizations everywhere tightening their marketing budgets, 44% plan to increase their performance marketing budget this year. Why? It delivers positive results for audience targeting, personalization, SEO programs, ROI, and…
How Podcast Advertisements Deliver the ROI Your Clients Want
Marketing TipsWhen thinking about ad media types that provide stellar ROI, your client’s mind probably goes straight to their old reliables, like email or digital ads. If they’re skipping podcast advertisements, they’re overlooking an ad format that…
Relevant, Well-Timed Email Marketing Campaigns Drive Holiday Sales
Marketing TipsMore people tend to start their holiday gift shopping before Black Friday. How can you let them know that your client has the products and deals they’re looking for? With relevant, well-timed email marketing campaigns.…
Audience Segmentation Research Yields Top ROI for Your Clients
Marketing TipsExisting customers will always be more open to marketing and more willing to buy than potential ones. So, why are marketers still focusing more on customer acquisition than retention? They should be using audience segmentation research…