August 20, 2019

Diet/Weight Loss Counselors to Promote New Eating Plans to Maintain Keto Weight Loss

"A keto­genic (keto) diet is high in fat and pro­tein and low in car­bo­hy­drates. Most of the body's cells pre­fer to use blood sug­ar (glu­cose) as their main source of ener­gy, says Har­vard Health Pub­lish­ing. The keto diet forces your body to use a dif­fer­ent type of fuel. Instead of pro­vid­ing your body with glu­cose from car­bo­hy­drates, the keto diet relies on the liv­er to break down stored fat into mol­e­cules called ketones. (This process is called keto­ge­n­e­sis; that's where the diet's name comes from.)"

August 19, 2019

Broadband Carriers to Promote 5G Services to Rural Residents

"Despite the grow­ing pop­u­lar­i­ty of con­nect­ed devices in the home, includ­ing smart devices, stream­ing media play­ers, and smart TVs, a new report from The NPD Group reveals that 31% of U.S. house­holds do not cur­rent­ly have a broad­band con­nec­tion (25Mbps per sec­ond down­load speed or greater). This equates to rough­ly 100 mil­lion con­sumers, total­ing near­ly one-third of the U.S. pop­u­la­tion, and the vast major­i­ty of these con­sumers are in rur­al mar­kets."

August 16, 2019

Fit and Feel Are Prime Benefits for In-Store Kids’ Apparel Shoppers

"The pref­er­ence to see, touch, and try-on appar­el before pur­chas­ing is the most impor­tant fac­tor for 55% of con­sumers to choose shop­ping in-store rather than online, reports The NPD Group. When shop­ping for cloth­ing in-store, 79% of adult con­sumers try on the items before buy­ing, all or most of the time (42%) or some of the time (37%), accord­ing to NPD’s appar­el indus­try research."

August 15, 2019

Bookstores to Promote Their Celebrity Book Club Selections

"At a time when book dis­cov­ery is chal­leng­ing because of the amount of con­tent clam­or­ing for atten­tion, celebri­ty book clubs are play­ing an impor­tant role in spurring sales for list­ed titles. Accord­ing to glob­al infor­ma­tion com­pa­ny The NPD Group, the vol­ume of the sales bump varies with the celebrity’s lev­el of pop­u­lar­i­ty, but hav­ing a book select­ed by a celebri­ty read­er with a big fol­low­ing can result in a huge increase expo­sure and sales."

August 14, 2019

Even Meat Eaters are Fascinated by Veggie Burgers

"Plant-based and veg­gie burg­ers are increas­ing­ly find­ing their way on to quick ser­vice restau­rants (QSRs) menu boards and cus­tomers are respond­ing. There were 228 mil­lion serv­ings of veg­gie burg­ers and veg­gie sand­wich­es ordered at QSRs in the year end­ing May, up 10% from a year ago, reports The NPD Group."