Call with Ease
Despite the ease and comfort of shooting off an email, a personal phone call is still considered the best way to follow up with a prospect after a meeting. As we become more comfortable using less intimate forms of communication, that follow-up call can seem daunting. Author of “Get Clients NOW!”, C.J. Hayden, offers some ideas on how to quit relegating calls to the bottom of the to-do list and make the connection without cringing. She lists seven steps that prepare you to efficiently, and painlessly, pick up the phone. Ms. Hayden suggests keeping some talking points on hand to help direct the conversation so that you don’t waste any time and get your points across. She also emphasizes the importance of being conversational. In no way should the phone call resemble a speech, but rather a two-way conversation that allows you to learn more about the prospect. Make the exchange enjoyable for the person on the other line, and most likely, he or she won’t be trying to find excuses to hang up.